12 trends in digital advertising

Post on 13-Jun-2015

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12 trends in digital advertisiing

transcript

ldquoOUR OFFICIAL CULTURE IS STRIVING TO FORCE THE NEW MEDIA TO DO THE WORK OF THE OLDrdquo Marshal Mcluhan

TRANSPOSING ADVERTISINGrsquoS CLASSIC NARRATIVE TO THE WEB

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

TRANSPOSING ADVERTISINGrsquoS CLASSIC NARRATIVE TO THE WEB

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

10 COOKIE 90 EXPERIENCE