12.1.3 a Project Book (Part Two) Tim Miller Capstone University Project

Project Book Cover (1) Tim Miller Capstone University ProjectThis design reflects the colors of the logo with gold embelishments to give the feeling of prestige and importance.The oval cut out has been used in several places within the project in keeping with the theme.

Project Book Back Cover (1) Tim Miller Capstone University ProjectThis design reflects the colors of the logo with gold embelishments to give the feeling of prestige and importance.

1.1 Research Paper 08

1.2 Company Overview 10

1.3 Demographics 12

1.4 References 13

1.5 Creative Brief 14

1.0Research

2.0Research

3.0Style Guide

4.0Solutions

2.1 Competetive Survey 18

2.2 Mood Board 20

2.3 logo Development 22

2.4 Print Media 24

2.5 Website 26

2.6 Motion Graphic 28

3.1 Introduction 34

3.2 Capstone Logo 35

3.3 Clear space 35

3.4 Color 36

3.5 Typography 37

3.6 Tagline 33

3.7 What not to do 38

3.8 Applications

Stationery 40-47

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus wrap 52

4.4 Promotional Items 53

4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

Project Book Deviders (1) Tim Miller Capstone University ProjectThis design reflects the colors of the logo with gold embelishments to give the feeling of prestige and importance.

Project Book Cover (2) Tim Miller Capstone University ProjectThis design reflects the importance of students graduating and becoming succesful. The mission is to help students gain a fast track to a career. The 4 colleges are listed and imply the projects mission of unifying the colleges into a new brand.

Project Book Back Cover (2) Tim Miller Capstone University ProjectThis design implies an invitation through the doors of success. The oval cut out has been used in several places within the project in keeping with the theme.

A Better Education, A Better Choice

Tim Miller | 801.602.4696 | matrixmedia1@yahoo.com

1.0Research

1.1 Research Paper 08

1.2 Company Overview 10

1.3 Demographics 12

1.4 References 13

1.5 Creative Brief 14

2.0Research

2.1 Competetive Survey 18

2.2 Mood Board 20

2.3 logo Development 22

2.4 Print Media 24

2.5 Website 26

2.6 Motion Graphic 28

3.0Style Guide

3.1 Introduction 34

3.2 Capstone Logo 35

3.3 Clear space 35

3.4 Color 36

3.5 Typography 37

3.6 Tagline 33

3.7 What not to do 38

3.8 Applications

Stationery 40-47

4.0Solutions

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus wrap 52

4.4 Promotional Items 53

4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

Project Book Deviders (2) Tim Miller Capstone University ProjectThis design reflects four seperate colors that distinguish the 4 chapters. The oval cutout is part of a theme.

Project Book Cover (3) Tim Miller Capstone University ProjectThis design reflects the importance of students and college life. The goal of the campaign is to unify thefour colleges into one nationwide brand but never forget that students are the first mission.

Tim Miller801.356.0520 | matrixmedia1@yahoo.com

Project Book Back Cover (3) Tim Miller Capstone University ProjectThis design uses the same grid as the cover but is not reflected in previous work.

Project Book Cover (4) Tim Miller Capstone University ProjectThis design was just for the fun of it and does not reflect any design that has been used in the previous work. Not a serious contender.

3.0Style Guide

3.1 Introduction 34

3.2 Capstone Logo 35

3.3 Clear space 35

3.4 Color 36

3.5 Typography 37

3.6 Tagline 33

3.7 What not to do 38

3.8 Applications

Stationery 40-47

4.0Solutions

4.1 Signage 50

4.2 Bil l Board 51

4.3 Bus wrap 52

4.4 Promotional Items 53

4.5 Print Ads 54

4.6 Website 56

4.7 Student ID 58

1.0Research

1.1 Research Paper 08

1.2 Company Overview 10

1.3 Demographics 12

1.4 References 13

1.5 Creative Brief 14

2.0Research

2.1 Competetive Survey 18

2.2 Mood Board 20

2.3 logo Development 22

2.4 Print Media 24

2.5 Website 26

2.6 Motion Graphic 28

Project Book Deviders (3) Tim Miller Capstone University ProjectThis design reflects four seperate colors that distinguish the 4 chapters. The chapter heading and topicsare consistently placed..