Post on 16-Feb-2017
transcript
A PRACTICAL INTRODUCTION - PHOTOSHOP & ILLUSTRATOR
Jonathan Blackwell, MBA Managing Director, Linebrand
JONATHAN BLACKWELL, MBAA PRACTICAL INTRODUCTION - PHOTOSHOP & ILLUSTRATOR
Duke University, Visual Art BA - 1997-2001 Lineaist Artist - 2001-2004 (art, theatre, film) Counter Culture Coffee, Prod. Mgr - 2004-2006 ASI-Modulex, Digital Signage - 2007-2008 UNSW, AGSM MBA - 2009-2010 Ensemble Partners (w/ Accenture) - 2010-2012 Lineaist Design (w/ Trymph) - 2012 Elance Startup & The Difference at PwC - 2013 Managing Director, Linebrand - 2014
1/6 DownloadAGENDA
‣ Adobe CC (30-day trial)
‣ www.adobe.com/au/
3/6 Current Trends‣ Responsive raster resolutions
‣ Vector graphics
4/6 Case Study‣ Quicksilver case study
‣ DMI - Barclays infographic
5/6 Platform Examples‣ Traditional desktop & browser
‣ Demands of mobile & tablet
6/6 Take Aways‣ Use helpx.adobe.com
‣ Know your end platform
2/6 Introduction‣ Photoshop - raster
‣ Illustrator - vector
1/6 Download
Adobe CC (30-day trial) www.adobe.com/au/ creativecloud/catalog/ desktop.html
2/6 Introduction
Photoshop - raster images http://helpx.adobe.com/photoshop/using/image-essentials.html
Illustrator - vector images http://helpx.adobe.com/illustrator/using/saving-artwork.html
2/6 Introduction
JPEG - Joint Photographics Experts Group TIFF - Tagged Image File Format BMP - Crappy Windows Bitmaps GIF - Graphics Interchange Format PNG - Portable Network Graphics
2/6 Introduction
CGM - Computer Graphics Metafile SVG - Scalable Vector Graphics AI - Adobe Illustrator
Vector Hybrids EPS - Encapsulated PostScript PDF - Portable Document Format
4/6 Case Study
Quicksilver Case Study http://tv.adobe.com/watch/customer-stories-design/quiksilver-case-study/
DMI Barclays Infographic
http://tv.adobe.com/watch/customer-stories-design/quiksilver-case-study/
4/6 Case Study “it’s a really exciting time in the financial services sector for disruption and innovation. financial services can benefit from great design, great experiences and
great leveraging of technology.”
contemporary design: It’s about look and feel
The sweet spot: Design doesn’t have all the answers together with others, creative people must leverage broader experience Designers in the Boardroomwith commercial and operational experience
UI UX ITfinancialservicesgrowth
presentpast
1
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4/6 Case StudyDesign role expanding outwards
Strategy, experiences, shape operational delivery model,
brand pops out of products and services
designer role expanding
design process collapsing
learn
test
bu
ild
designers are codingcoders are designing
- PingIt -
Q&AA PRACTICAL INTRODUCTION - PHOTOSHOP & ILLUSTRATOR
Jonathan Blackwell, MBA Managing Director, Linebrand
jonathan@linebrand.com.au +61 488 588 391