155 Social Media Tools To Support Your Marketing Efforts

transcript

TOOLS

AREN’T YOUR JOB, THEY SUPPORT IT: AND NOW HERE ARE 155 TOOLS & A FEW TIPS

@KMULLETT #SMX: #24B @ #SMXsocial2013

SOCIAL TOOLS SUPER SESSION

http://bit.ly/1aKdLuf�

CAREFULLY MONITOR

THE REPUTATION YOU CREATE, AND WHAT IS CREATED ABOUT YOU

@KMULLETT #SMX: #24B

TOOLS HELP YOU PAY ATTENTION

START

LISTENING & WATCHING

https://www.postling.com/�

http://pipes.yahoo.com/pipes/�

http://tweetseeker.com/�

http://socialmention.com/�

http://www.samepoint.com/�

http://www.google.com/alerts�

http://topsy.com/�

http://www.nutshellmail.com/�

http://tweetbeep.com/�

http://www.tweetalarm.com/�

http://www.twilert.com/�

http://ifttt.com/�

https://zapier.com/�

https://cloudwork.com/�

https://en.mention.net/�

http://www.ecquire.com/�

CHECK

BRAND/IDENTITY AVAILABILITY BUT THAT DOESN’T MEAN YOU NEED ALL OF THEM

$

http://knowem.com/checksocialnames.php�

http://claimid.com/�

http://claim.io/�

http://namechk.com/�

http://namevine.com/�

SOCIAL MEDIA

IS FREE TO USE, NOT FREE TO DO

WHICH

CHANNELS DO THEY PREFER BECAUSE WHAT WE LIKE DOESN’T MATTER

http://ming.ly/�

http://rapportive.com/�

http://www.rapleaf.com/�

http://www.mailchimp.com/�

http://www.fliptop.com/peoplegraph�

http://commun.it/�

https://developers.google.com/analytics/devguides/socialdata/�

http://contacts.linkedin.com/�

http://linksy.me/find-email�

http://www.nimble.com/�

http://minemymail.com/�

http://reachable.com/�

CURATION &

AGGREGATION FINDING, ORGANIZING, AND INTERACTING

http://www.wayin.com/�

http://storify.com/�

http://hashtagify.me/�

http://twubs.com/�

http://www.topicurious.com/�

http://www.tweetbinder.com/�

http://keyhole.co/�

http://oneqube.com/�

http://twazzup.com/�

http://tweetchat.com/�

http://www.tchat.io/�

http://tagboard.com/�

GATHERING &

PUBLISHING GRAB WHAT YOU CAN USE, OR GIVE AWAY

http://www.dandyid.org/�

https://about.me/�

http://flavors.me/�

http://xeeme.com/�

http://en.gravatar.com/�

http://www.scoop.it/�

https://www.rebelmouse.com/�

http://www.twylah.com/�

https://editor.flipboard.com/�

http://www.over-blog.com/�

http://www.sharebloc.com/�

https://www.potluck.it/�

http://www.inbound.org/�

http://www.swayy.co/�

http://www.symphonytools.com/�

http://beatrixapp.com/�

http://postris.com/�

ENGAGE VIA

DESKTOP & MOBILE

https://www.cloze.com/�

SOCIAL MEDIA

CAN BE MEASURED BUT MEASURE VITALITY, NOT FOR VANITY

https://ads.twitter.com/�

http://www.circlecount.com/�

https://www.demographicspro.com/�

https://sumall.com/�

http://www.wisemetrics.com/�

http://www.fruji.com/�

http://retweetlab.com/�

https://www.campalyst.com/plugin�

https://socialcrawlytics.com/�

https://megalytic.com/�

http://tweetreach.com/�

http://www.addthis.com/�

https://www.quintly.com/�

http://www.agorapulse.com/�

http://www.tailwindapp.com/�

TWEET IT » bit.ly/115VEGAS

TRACK SHARING

ONLINE & OFFLINE

http://relevance.com/shareable/�

http://bit.ly/115VEGAS�

https://bitly.com/�

http://twitter.com/?status=Over 115 Audio, Video, & Imagery Tools for Online Marketing plus Tips by @kmullett. - http://bit.ly/115AVItools �

http://bit.ly/1hsrh9u�

http://bit.ly/1bfiZMY�

http://linkd.in/16OmN6a�

http://bit.ly/17TjtaN�

http://on.fb.me/16OmCId�

http://www.marketsnare.com/?utm_source=SMXVegas&utm_medium=SlideDeck&utm_content=BonusDeck&utm_campaign=SuperTools

GOOGLE ANALYTICS

URL BUILDER EXT.

https://chrome.google.com/webstore/detail/google-analytics-url-buil/gaidpiakchgkapdgbnoglpnbccdepnpk?hl=en�

http://gaconfig.com/�

https://chrome.google.com/webstore/detail/google-analytics-url-buil/gaidpiakchgkapdgbnoglpnbccdepnpk?hl=en�

https://developers.google.com/analytics/devguides/socialdata/�

http://goo.gl/gafiH�

MANAGE YOUR

AUDIENCE WITH AN EYE OUT FOR QUALITY

http://manageflitter.com/�

http://www.socialbro.com/download�

http://tweepi.com/�

http://refollow.com/�

http://www.tweriod.com/�

http://twittercounter.com/�

http://followerwonk.com/�

http://twtrland.com/�

http://nod3x.com/�

TweetBe.at screenshot & example here.

COPY, MOVE, & ORGANIZE TWITTER LISTS

http://tweetbe.at/�

SCHEDULING &

AUTOMATION THEY AREN’T THE SAME THING

http://salesformics.com/�

http://mover.io/�

https://kloudless.com/�

http://wappwolf.com/�

http://www.ibeam.it/�

http://pipes.yahoo.com/pipes/�

http://ifttt.com/�

https://zapier.com/�

https://cloudwork.com/�

http://www.inboundalert.com/�

https://scraperwiki.com/�

http://dlvr.it/�

https://segment.io/�

http://www.ecquire.com/�

http://twuffer.com/�

THOU SHALT NOT

COPY IMAGES

RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

http://www.picscout.com/about-us/faqs/�

http://www.tineye.com/�

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk�

http://www.picscout.com/about-us/faqs/�

https://www.google.com/imghp�

http://www.picscout.com/solutions/search/�

http://bit.ly/1adF0dS�

http://bit.ly/1cJCPmO�

BONUS SLIDE #1

LIFE-SAVERS FOR WHEN YOU ARE IN A TOUGH SPOT

http://www.jolicloud.com/�

https://lastpass.com/�

http://www.hellobar.com/�

https://www.wetransfer.com/�

https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd/reviews?hl=en�

http://www.convertfiles.com/�

https://cloudconvert.org/�

http://www.techsmith.com/jing.html�

http://www.screenr.com/�

https://www.speechpad.com/�

http://speakertext.com/�

http://vectormagic.com/�

BONUS SLIDE #2

BE DIFFERENT SPEAK UP, BE HEARD, & ADD VALUE

http://soundcloud.com/�

http://www.spreaker.com/�

http://www.ipadio.com/�

http://www.blogtalkradio.com/�

http://dubbler.com/�

https://www.openforum.com/explore/�

https://www.quora.com/�

http://www.linkedin.com/directory/groups/�

BONUS SLIDE #3

G+ SHARING THEY CHOSE TO DO IT THE HARD WAY

https://chrome.google.com/webstore/detail/do-share/oglhhmnmdocfhmhlekfdecokagmbchnf�

http://socialba.com/�

https://friendsplus.me/�

BONUS SLIDE #4

SOOOOO MANY MORE THAN WE CAN COUNT OR TALK ABOUT

http://sproutsocial.com/�

http://simplymeasured.com/free-social-media-tools�

http://sendible.com/�

http://www.socialreport.com/�

http://www.buzzstream.com/social-media�

http://statuspeople.com/�

https://www.viralheat.com/�

http://channelmeter.com/�

http://www.sharedcount.com/�

http://www.howsociable.com/�

https://www.crowdbabble.com/�

BONUS SLIDE #5

ENTERPRISE LEVEL GOOD THINGS DON’T COME CHEAP & CHEAP…

THINGS…

http://www.adobe.com/products/social.html�

http://www.infegy.com/�

http://argylesocial.com/�

http://www.lithium.com/�

http://www.socialchorus.com/�

http://www.alterian.com/socialmedia�

http://synthesio.com/�

http://www.piqora.com/�

http://www.blitzlocal.com/�

http://www.salesforcemarketingcloud.com/�

http://www.exacttarget.com/products/social-media-marketing�

http://www.readypulse.com/�

http://www.sysomos.com/�

http://momentfeed.com/�

http://www.attensity.com/home/�

http://www.curalate.com/�

http://www.talkwalker.com/�

THE HELP PHILOSOPHY

HUMANIZE YOUR MESSAGE

ENCOURAGE CONVERSATION

LISTEN FIRST

PROMOTE LESS

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KEVIN MULLETT DIRECTOR OF VISIBILITY &

SOCIAL MEDIA

@KMULLETT

bit.ly/aboutKM

TEXT “LIKE MARKETSNARE” TO 32665

ASK ME ABOUT CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.

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