16 years of 16 years of ExperienceExperience

Launching, growing & restructuring Launching, growing & restructuring revenue streams revenue streams

for long term growthfor long term growth

Christian Leatham

The beginning…The beginning…

Maintained 35% of overall ad clienteleMaintained 35% of overall ad clientele

Grew overall ad revenue by 30%Grew overall ad revenue by 30%

Introduced color, new regional edition, Introduced color, new regional edition, and swallowed the competition whole.and swallowed the competition whole.

Launch of b2b magazineLaunch of b2b magazine

Surpassed initial quota by 210%Surpassed initial quota by 210%

22ndnd year sales: +125% year sales: +125%

90% renewal rate90% renewal rate

Increased frequency to bi-monthlyIncreased frequency to bi-monthly

Print, Online, Sponsorship SalesPrint, Online, Sponsorship Sales

Increased conference booth sales by 40% Increased conference booth sales by 40% Created 3 new revenue streamsCreated 3 new revenue streamsStreamlined advertising process for 3 publications, Streamlined advertising process for 3 publications, CLE programs and annual conference resulting in CLE programs and annual conference resulting in higher renewal rate, and quicker revenue growthhigher renewal rate, and quicker revenue growth

Launched New England Launched New England For Rent MagazineFor Rent Magazine

Surpassed annual quota in first 3 monthsSurpassed annual quota in first 3 months

Sold $598,000 on $250,000 annual quotaSold $598,000 on $250,000 annual quota

65 new advertisers; 90% renewal rate65 new advertisers; 90% renewal rate

Out-of-Home (OOH) Out-of-Home (OOH) Sales ManagementSales Management

Record 4Record 4thth quarter in localized ad revenue quarter in localized ad revenue

Built team-like atmosphere across 9 DMAsBuilt team-like atmosphere across 9 DMAs

Acquired first-time CPG advertisers such as Acquired first-time CPG advertisers such as Pepperidge FarmPepperidge Farm

Leasing/Purchase SalesLeasing/Purchase Sales

$617,760 in new leases signed in 4 months$617,760 in new leases signed in 4 months

Launched New England division, 2009Launched New England division, 2009

Average 2 new clients per weekAverage 2 new clients per week

Reversed Negative revenue trendReversed Negative revenue trend

Immediately halted a 3-year revenue slide Immediately halted a 3-year revenue slide surpassing #'s every month in 2010 surpassing #'s every month in 2010 Sold 95% of new digital business in 2010Sold 95% of new digital business in 2010Leading company in avg monthly ad revenue, Leading company in avg monthly ad revenue, avg $ per ad, and new business revenue avg $ per ad, and new business revenue every month in 2010 every month in 2010