Post on 15-Jul-2015
transcript
1. Volkswagen
Franz Reimspiess created the
original design, which clever
combined the VW initials with the
Hitler regime swastika.
The swastika was eventually
removed from the design, but the
VW lettering pattern has become
a timeless classic for the auto
manufacturer.
2. Starbucks Coffee
The two-tailed siren found in the
iconic Starbucks logo was first
discovered by the company’s
founders in 1971 when they
stumbled across a Norse
woodcut from the 16th century
with the same mermaid.
3. Adidas
Adidas founder, Adi Dassler,
was the one that created the
iconic logo for the company.
It was his idea to use the three
stripes on the footwear, which
became iconic in themselves.
In 1997, the striped design was
changed slightly in the shape
of a mountain to symbolize
mountain-like challenges.
4. United Parcel Service (UPS)
The shield logo used by the
United Parcel Service (UPS) was
first created in 1916. Although
the logo went through a host of
changes and modifications over
the years, the basic concept
remained the same.
It was enhanced into a glossy
brown version in 2003, but the
shield stayed in place.
5. MTV
Manhattan Design was the
company that designed the
original MTV logo in 1981 using
the collaboration of Patty Rogoff
and Frank Olinsky.
Colours, images and patterns
have continuously changed over
the years within the MTV logo
until the early 2000s.
6. 7-Eleven
John Jefferson Green, the
founder of 7-Eleven, continued
operations after the war in 1946
and changed the name of the
company to 7-Elevn.
The logo consisted of the
company name being written
inside of a cup that is located
inside of a circle. However, the
design was modernized to its
current look in 1970.
7. IBM
Paul Rand was the graphic
designer chosen to revamp the
logo twice – once in 1956 and
again in 1972.
The 1972 design consisted of the
striped logo which was used to
represent the speed and
dynamism of the company and
has remained in place for more
than four decades.
8. Warner Brothers
The Warner Brothers shield logo
was introduced in 1923 along
with a picture of the studio.
Even though the studio picture
was eventually removed, the
curved lettering of “WB” has
remained even today – nearly a
century later. It has gone through
numerous changes during that
time, but the overall concept has
remained in place.
9. Microsoft
The first Microsoft logo was
introduced back in 1975. One of
the most popular designs was
known as the “Pacman logo” in
1987 which was designed by
Scott Baker.
However, the basic logotype of
the company name has achieved
its own iconic status in recent
years.
10. Coca-Cola
The original Coca-Cola logo was
designed by the bookkeeper of
the company’s founder, Frank
Mason Robinson.
In 1890, the principal style of
handwriting was replaced with a
design consisting of complex
swirls. That change did not last
long and the Frank Mason
Robinson design has remained in
place.
11. Google
The original Google logo was
designed in 1988 by co-founder
Sergey Brin. A polished design
was introduced by Ruth Kedar in
1999 without the exclamation
mark.
The latest, updated version of the
logo was released in May of
2010 and has remained in place
since that time. The Google logo
is a prime example of the
benefits of collaboration when it
comes to creating and modifying
a design.
12. McDonald’s
Stanley Meston is the man
credited with the original design
of the “Golden Arches” which
have stood the test of time and
still remain today.
13. Mercedes-Benz
The three-pointed star, which is
the iconic core of the Mercedes-
Benz logo, was developed and
registered by Daimler in 1909.
It was created a symbolic
representation of the company’s
ambitions to create motorized
vehicles for water, air and land
transportation.
14. Ford
The logo was a mere
embellished circle with the
company name and location.
It was forever changed in 1927 to
the iconic blue oval that is still in
place today.
15. Apple
Co-founder Ronald Wayne is
credited with designing the first
logo for Apple, which was
inspired by Newton’s discovery
of gravity.
The iconic bite out of the apple
was added to the design in 1977
to distinguish the apple from
looking like a cherry.
16. Nike
The swoosh logo, which has
become an iconic symbol for
Nike over the years, was first
selected as an acceptable choice
by Nike co-founder Philip Knight
Even though he did not love it
initially, he admittedly stated that
it would grow on him.
17. Pepsi
Company founder Caleb
Bradham originally scribbled the
design which would become the
first Pepsi logo.
It endured numerous changes –
including five different changes
between 1971 and 2008 – in
order to become even more
sleek and well-defined.
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