PROPOSAL April 21, 2014

17JOHNCOTEL

ALEX POOLE alexpoole@mac.com

MAARTEN TAURIN maar ten.taurin@gmail.com+

INTRODUCTION

ALEX POOLE is a creative and strategic producer. !

He’s worked in creative technology, luxury, fashion, and film. His clients have included some of the world's top brands including Bentley, Diane von Furstenberg, Bottega Veneta, American Express, Microsoft, Hyundai, and Architecture for Humanity. Alex is inspired by design, technology, and simplicity. !

His other passions include architecture, fashion and furniture design, photography, and writing.

MAARTEN TAURIN is an interior architect based in Belgium.  !

Maar ten received his Bachelor’s of Interior Architecture from Luca School of Ar ts, Belgium (formerly Sint Lucas) and will complete his Masters in 2015. !

His clients include renowned design firm Tijdsbeeld & Pièce Montée, for whom he created a modular table system for a theater production of Aromagic. His unique design realigns with the mood of each scene through built-in lighting, and transformable elements reconfigure the unit into a kitchen. The play continues a successful tour throughout Europe.

!

Upon graduation Maar ten plans to relocate to New York City. !

He speaks fluent English, Dutch (Flemish), and basic French.

PROJECT

17JOHNCOTEL will be the world’s first hotel with technology and connectivity at its core. !

It’s truly a concept of its time; a contemporary reflection of society and a direct response to its evolving behaviors and needs.

NEW YORK’S FINANCIAL DISTRICT is a symbol of rebir th and reinvention. !

This densely-packed enclave is no longer beholden to its eras-long reputation. Once a mere servant to the Masters of the Universe who occupied it by day and abandoned it by night, the area has emerged as a thriving epicenter of residence, business, culture, and recreation.

A FITTING MARRIAGE. A hotel that’s reinventing the hotel in a historic neighborhood that’s embracing dramatic change.

We’re presenting concepts for the PUBLIC SPACES and DIGITAL SERVICES.

EXPERIENCE

HOW DO WE reinvent the hotel experience through connectivity, community, and comfor t?

CONNECT WITH OUR HUMANITY We create an environment that’s inclusive, and an experience that’s harmonious and intuitive.

Welcome to 17JOHNCOTEL

PUBLIC SPACES

PUBLIC SPACES are the proxies for physical interaction and connectivity.

Connectivity with people

Connectivity with people Connectivity with services

Connectivity with people Connectivity with services Connectivity with the environment

The LOBBY provides the first point of connection. !

It serves as an open area of reception, greeting the exchange of guest traffic with a natural ambiance and playful bursts of color. !

Guests can comfor tably pass through or efficiently access assistance with services.

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front desk

main entrance

check-in kiosks

elevators

storage cabinets

public staircase public staircase

restricted to basement

storage

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seating area

public staircaseglass paneled wall

makes visual connection to next room

The 2nd FLOOR is the center of social interaction, whether business or personal. It’s where the COTEL community is formed. !

Guests can hold meetings in large or small rooms, casually conduct business in the lounge areas, find respite on the indoor or outdoor patios, take a latte and pastry at the café, and order catering services.

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outdoor patio

indoor patiomeeting room

meeting room

meeting rooms

cafe + catering

lounge

unisex restrooms

elevatorslounge

The ROOFTOP serves many functions. !

During warmer months, the swimming pool, outdoor lounge with lite dining, and full service bar provide a venue for social recreation against the backdrop of downtown Manhattan. !

A two-story Health & Fitness center provides a freeing, vir tually outdoor space with panoramic city views year-round. Guests can take in classes or a quick workout in this stress-free zone.

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bar

main staircase

swimming pool

showers

toilets

storage cabinetsbenches

sinks

stairs to 2nd floor

storage cabinets

portable fitness equipment

benches

utility room

A second floor to the Health & Fitness center is for classes in yoga, pilates, and dance. !

Minimal equipment is kept on this floor, so it can easily be reconfigured into a rooftop meeting room or small event space complete with stunning views of the city.

portable fitness equipment

wellness room staircase

portable fitness equipment

DIGITAL SERVICES

DIGITAL SERVICES are the proxy for online interaction and connectivity.

ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE

ONE SYSTEM ONE PROFILE

WALLET is a convenient payment option for onsite expenses, replacing the familiar ‘bill to the room’

ONE SYSTEM ONE PROFILE ANY LOCATION

change location

ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE

GET CONNECTED

ACCOUNT OVERVIEW

The Directory is easily accessible from any page

notifications can be anything from bill notices

to messages from the hotel staff or guests

main navigation

unlock door via the August API

highlights of activity

COTEL promotions

STAY manage your stay

selected

connect devices

schedule errand services

control room settings

hoverstate

manage bookings

STAY feature overlay

selected tile opens pop-up (no additional pages)

selected

STAY feature overlay - change date

WORK manage your business

schedule and configure a conference setup

schedule catering from the Cafe

book a meeting room

post or accept short-term jobs with other guests

selected

FIT manage your wellness

customize a package of fitness essentials

in-room fitness programming

book a staff trainer or nutritionist

order food & beverages from the healthy menu

schedule classes

selected

CONNECT manage your network

find or post gigs to brainstorm with other guests

find networking events

browse a list of guest parties or set one up

selected

RESPONSIVE and WEB-BASED, the app can be accessed from any device. !

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An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !

!

ACCESS account through through any of the tablet kiosks or special in-room phones. !

!

An RFID KEY is available for backup room access. !

!

WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.

RESPONSIVE and WEB-BASED, the app can be accessed from any device. !

!

An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !

!

ACCESS account through through any of the tablet kiosks or special in-room phones. !

!

An RFID KEY is available for backup room access. !

!

WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.

RESPONSIVE and WEB-BASED, the app can be accessed from any device. !

!

An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !

!

ACCESS account through through any of the tablet kiosks or special in-room phones. !

!

An RFID KEY is available for backup room access. !

!

WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.

RESPONSIVE and WEB-BASED, the app can be accessed from any device. !

!

An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !

!

ACCESS account through through any of the tablet kiosks or special in-room phones. !

!

An RFID KEY is available for backup room access. !

!

WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.

RESPONSIVE and WEB-BASED, the app can be accessed from any device. !

!

An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !

!

ACCESS account through through any of the tablet kiosks or special in-room phones. !

!

An RFID KEY is available for backup room access. !

!

WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.

Welcome to 17JOHNCOTEL

Good design is a feeling

THANK YOU

ALEX POOLE alexpoole@mac.com +

MAARTEN TAURIN maar ten.taurin@gmail.com