RAISING AWARENESS

Wave of Light7-8pm on 15 October

First ever animationShared by all the supporting charities

Buildings and landmarks lit up Pink and Blue

1500 candle tins distributed

DRIVING CHANGEParliamentary activity

Politicians from across the UK showed their support

Social media

Media coverage

2017

2017

2,300,000 reach

160,000 impressions

2,144,000 reach

11,000 reach

516,000 impressions

1,500 views25 politicians

took part part in a vox pop video

#WaveofLight in top ten trending hashtags

194,000views

813,000reach

Pin badges distributed

2016 in 2017

15,30018,800

25,000

2018

2017

71

2018

2018

2 Events 5 Events2 in Westminster, 1 in Scottish Parliament, 2

involving Welsh Assembly

Westminster and Scottish Parliament

2017 2018

249,000views

REMEMBRANCE

2017

71

Events

139

2018

Total

79Total

169

UK wide media10 28

59 140

10 1

Nations & regions

Other media(e.g blogs & websites)

40 existing partners

30new partners

THE AIMS OF BABY LOSS AWARENESS WEEK

IMPACT OF BABY LOSS AWARENESS WEEK 2018

1.Remembrance 2.Raising Awareness 3.Driving Change

39 Ribbon displays and awareness

events

48Remembrance

events

42Wave of

Light events

10other

events

180

2018

The UK Parliamentary launch, Westminster, London

We called on politicians and local NHS trusts and boards to support the implementation of

National Bereavement Care Pathway

18 MPs attended

107 attendees in total

36 MPs attended

2017 2018

556 supporters

emailedtheir MP

220 supporters

wrote to their local trusts/boards,

sending 783 emails

600+ tailored briefingssent to politicians

during BLAW

f o r p r e g n a n c y a n d b a b y l o s s

national bereavementc a r e p a t h w a y

Baby Loss Awareness Week

babyloss-awareness.org9-15 October

INCREASINGAWARENESS ARIBBON AT A TIME

#BLAW2018 #babyloss