Case 11.2The Incomplete

Plan

1.FELIX JOHANNES 104070042.MEILLYA FITRIATY 10407012

3.HERYNDA CEMPAKA SARI 10407020

4.ASTRI ELIA 104070255.HAWA FIRDAUSI 10407027

6.BASTIAN SAPUTRA 10407029

Joan Boothe

Magazine for executive women

Information useful to women who are pursuing careers

• Article : Managing Your Time for Fun and Profit What You Need to Know About Dressing for Success Money Management : Do It Like The Experts• Women In News• Question-answer• Stock Market Section• State of Economy, Development or Trends

Joan’s Business Plan

Summary

Business Description

Manufacturing Segment

Management Segment

Milestone Schedule Segment

Appendix

What should Joan put in

the marketing segment ? What types of

information will she needed ?

Question 1

Joan should put :

A. Research and Analysis1. Target market (customers) identified2. Market size and trends3. Competition4. Estimated market share

B. Marketing plan1. Market strategy (sales and distribution)2. Pricing3. Advertising and promotions

Information needed :

Point 1 & 2, Data about:

- Price determined by competitors

- Purchasing power of society

- Women’s need about the magazine

Point 3 :Analyze the place often visited

Point 3, Data about: The same business

(competitors)

Point 1 & 2 , Data about :

Women in career (in different areas)

College students ( women)

For critical-risks assesment segment What key areas does Joan have to

address?

Question 2

Key risk areas :

From competitor :

Price cutting by competitor

Consumers tend to buy low price

products these things needed to

determine

From product development :

product development should be

innovative

Up to date

Ex.g :- attractive contains and design

- easy understanding

Question 3

For the financial segment, what suggestions would you make to Joan regarding the kinds of information to include?Be as specific as possible.

Financial segment

The Pro-forma balance sheet

The income statement

The case-flow

statement

Pro forma balance sheet

Asset required How assets to be financed

Liabilitiesequitity

Balance sheet

Equitity Assets Liabilities

Personal capital Computer Service fee

Personal capital Car (Transportation) Tax

Personal capital Camera Maintenance

Income statement

Profit and Loss Finance Manager Budgeting Production cost:

Material Distribution StorageAdvertisingLegal and counting

Cash-flow statement

The most important document In-flows and out-flows Highlight the need for and timing

financing How to be obtained What terms How is to be repaid Break-even chart

Thank You