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Top Indian Advertising

Agencies

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Presented By-:•Mansi

•Shivani •Ram•Dheeru• Vibhor

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Mudra IndiaBrief Introduction

Mr. Krishanamurthy started Mudra in 25th March 1980 with 1 brand i.e. Vimal.

Today Mudra have more than 125 clients.Mudra currently covered 1,75,000 villages, 4,000 towns across 21 states.

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FOUR PILLARS OF MUDRA GROUP

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PICTURE

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PICTURE

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PICTURE

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PICTURE

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Some Facts regarding Mudra

• It was Mudra that first gave India double spread colour ads.

• It was Mudra that first sponsored commercial telecast of a major sporting event with the India-West Indies series of 1983.

• It was Mudra that first branded a public issue- “Reliance Khazana”

• It was Mudra that made India’s first telefilm “Janam”.

• In 1991 Mudra Institute of communication (MICA) only advertising school of it’s kind in Asia.

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Memorable advertising

• Only Vimal• I love you rasna• My daddy Strongest• The Mint with the hole• Team Samsung• Mc Donald’s mein hai kuch baat• Kar lo duniya mutti mein

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lintas.

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Industry-: Advertising

Headquarters-: Mumbai, India

Number of locations-:Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkatta, Chennai, Pune, Hyderabad, Ahmedabad,

Area served -: India, Africa, Middle East, South-East Asia, UK, South and Central America

Brief Introduction

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Services -: Advertising and Marketing Communications, Digital Solutions,

Graphic Identity and Design, Public Relations, Rural Communications, Healthcare, Direct Marketing, Event Management, Film Production and Entertainment Marketing

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R. BalkiChairman & Chief Creative Officerr.balki@loweworldwide.com

Charles CadellChief Executive Officercharles.cadell@loweworldwide.com

Key People

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Employees 650+

Parent Interpublic Group of Companies

Divisions Lowe Lintas, Linteractive, dCell, LinOpinion, Linterland,LinHealth, Lintas Productions, LinHealth, LinEvents, LinPersonal

Website www.lowelintas.in

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Surf Excel - Dirt is Good

Fastrack - Move On

Johnson's baby soap - No compromise

Lifebuoy - have no fear

Tata Tea - Jaago Re

Pepsodent – Kids Don’t Lie

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PICTURE

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PERCEPT

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Founded in 1984, Percept Limited, an entertainment, media and communications company

Percept Entertainment Group Percept Media Group Percept Communications Group

Harindra Singh is the Vice-Chairman & Managing Director of Percept Limited, the entertainment, media and communications

PERCEPT

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Founded in 1992, Percept Profile was initially established as the PR wing of Percept Advertising

Other prestigious brands in the Percept Profile roster include Forbes India - the most enviable business magazine; BSNL: India’s leading telecom player; Bridgestone Tyres - world’s largest tyre manufacturing brand; T10 Gully Cricket - a unique concept that promotes grass-root cricketing talent Big FM - the country’s largest radio etc.

Percept Pictures has received a slew of awards for meaningful cinema (Kancheevaram, Firaaq, Traffic Signal); Animation (Return of Hanuman & Hanuman); and critical acclaim (Phir Milenge and Page 3).

PERCEPT

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Entertainment Percept PicturesPercept Talent ManagementPDMP9 Integrated

Media Allied MediaPercept Out-Of-HomePercept KnoriginMedia Agency Middle East

Communications Percept/HHakuhodo PerceptAMO CommunicationsIBD IndiaPercept Gulf Fz LLCPercept Profile IndiaPercept Profile Gulf

PERCEPT

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57th South Filmfare Awards2010

6th CNBC AWAAZ Consumer Awards 20102010

International Luerzer’s Archive Journal (May 2010)2010

4th Dubai Lynx Awards2010

International Luerzer’s Archive Journal2010

55th Filmfare Awards2010

56th National Film Awards2010

PERCEPT

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V Shantaram Awards2009

Brand Equity Agency Reckoner Ratings for Media Agencies2009

Brand Equity Agency Reckoner Ratings for Advertising Agencies2009

WOW Awards for Events & Experiential Marketing2009

7th Kara Film Festival, Karachi, Pakistan2009

Brand Equity Agency Reckoner Rankings 20082008

Graphis Advertising Annuals - International Awards2008

PERCEPT

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PICTURE

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PICTURE

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MADISON SAM BALSARA

Chairman and Managing Director, Madison World

Sam is a Management Graduate from Bajaj Institute with over 30 years experience in Marketing (Sarabhai's & Cadbury's) and Advertising (Contract, Mudra & Madison). He started Madison in 1988.

PUNITHA ARUMUGAM Madison Media – Group CEO

VEENA GIDWANIChief Executive Officer,

Madison Public Relations

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1988March 21, 1988: Began with Godrej & Nelco accounts

1989Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month.

MADISON

2008March 08: Madison Media starts operations in Sri Lanka and wins Airtel and Britannia accounts

April 08: Madison - Mediacom combine wins P&G's media planning and buying business in a Pitch

August 08: Madison Media wins Rs. 325 crores worth of new business – clients include Indian Oil, Max New York Life Insurance, SpiceJet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail, Airtel Digital TV and Levis

September 08: Madison World wins first integrated account of Levis and to offer Levis its Media, PR, Outdoor and Entertainment services through an integrated service

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Feb 09: Madison World announces the launch of PLATINUM PR

April 09: Madison World wins 2 awards at Festival of Media Awards, Valencia – Madison Media wins Best Communication Strategy for BBC World Service Trust, Condoms Campaign and Mediacom wins People’s Choice Award for Gillette.

June 09: Mediacom wins 1 Gold and 1 Silver at Cannes Media Lion for Gillette – India Votes to Shave or not to Shave under Best Use of Mixed Media and Best Innovation in FMCG category respectivelyMadison Media wins 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media

July 09: Madison Media wins coveted Britannia Media AOR.

MATES brings home EMVIES Award 09 for boothnath using asian paints

MADISON

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Madison World is a 22 - year - old diversified communication group, with 20 units across 9 specialized functions in Advertising, Media, Out-Of-Home, PR, Rural, Retail, Entertainment, Mobile and Sports; employing over 800 communication professional across cities in India

MADISON

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PICTURE

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Ogilvy & mather is an international advertising, marketing and public relations agency based in manhattan and owned by the WPP group. The company operates 497 offices in 125 countries with approximately 16,000 employees.

OGILVY

MATHER

Ogilvy & mather was founded in 1948 by david ogilvy, as "hewitt, ogilvy, benson, & mather" in manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as american express, BP, ford, barbie, maxwell house, IBM, kodak, nestlé, and unilever brands pond's and dove

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NOTABLE CAMPAIGNS In 1972 ogilvy & mather, sydney first developed the line

"don't leave home without it" as a means of educating australians how to use the country's first credit card.Three years later in 1975, the line was adapted by ogilvy & mather new york to "don't leave home without them' ad campaign for american express traveler's cheques, featuring oscar award-winning actor karl malden. The "don't leave home without it" slogan was revived in 2005 for the prepaid american express travelers cheque card. After malden's departure, american express continued to feature celebrities, including jerry seinfeld, martin scorsese, robert deniro, wes anderson, and ken watanabe.

In 2007, ogilvy stockholm developed the "animals in the womb" campaign for ford flexifuel, which was nominated for the cannes lion award and for the guldägget award in 2008 and 2009 for vodafone

OGILVY

MATHER

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TOP AD OF OGILVY 2010OGILVY

MATHER

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PICTURE

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GENESIS

• Genesis, the origin, incorporated in the year 1998, with a dream to make wonders in the ever changing world of advertising. Now emerged as one of the most proactive advertising agencies in pune, known for its effective service, appealing creativity and sound sense of advertising psychology. We are better known for our intuitive skills and good understanding of pune and puneites thinking patterns.

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SERVICESPress advertising:print media & press advertising in all newspapers and magazines.

Audio/visual:radio spots, jingles, cinema slides, tv advertisement.

Corporate identity:brand building, corporate presentations, corporate ad campaigning & everything from logo designing to direct mail campaigning.

Printing:brochures, catalog, calendars, annual reports, folders etc.All sorts of printing jobs including screen printing to multi colour offset printing.

Outdoor advertising:hoarding, digital & large format printing, front & back lit boards, flex boards, glow signs, banners etc.

GENESIS

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CLIENTSGENESIS

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PICTURE

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It has a significant presence in about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.

BURNET

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CEOArvind Sharma

Financial Television Billings : Rs. 1896.6 million Capitalized Billings : Rs. 2,709.4 million Gross Income:375.91million

Major ClientsBirla Sun Life Insurance Company (Birla Sun Life/life insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj /fans & luminaries); La Opala RG ( La Opala /Crockery ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing instruments)

BURNET

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PICTURE

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A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services.CEO Financial Nirvik Singh Television billings:rs 905.0 million capitalised billings: rs 1846.5 million gross income:425.00 million

Worl dwIde

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Major clientsSmithkline beecham (viva, maltova/health drink); hughes software (software); general motors (opel astra - automobiles); oracle india ltd (oracle - software); bhartiya janata party (BJP - political); philips communications (savvy - cellular phones); britannia industries (zip-sip, tetrapak - health drink); kinetic engineering (luna, V2, brat - mopeds) itc cards (expressions/greeting cards); tally solutions (tally academy/software);set india(set MAX,SET/TV channels);;itc foods(dal bukhara/foods);gujrat mineral development(corporate);marico industries (agency of record);radian beverages (sunkist/soft drinks);ogaan publications(elle)

WorldwIde

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