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WelDestHealth and Well-being in Tourism Destination
Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
This project has been funded with support from the European Commission. This presentation reflects the views only of the author,and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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WelDest Project
Aim of the project:To create a development framework to be used by public bodies, destination management organizations and privatecompanies when developing holistic health and well‐being
(H&WB) tourism destinations.
Main research question:How can a destination be developed into a health andwell‐being destination?
5 Higher Education Institutes, 10 industry and 15 associate partners from Austria, the Czech Republic, Finland, German and the UK
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Primary Research
Destination Needs Analysis / Stakeholder Interviews
Semistructureed national
interviews
Focus groups in each pilot
destination
Consumer Needs
Analysis
Online or printed questionnaires
Secondary Research
Status of HWB
Destinations
Literature review
Open Space Technology with
industry partners in Berlin 2014
Research Report
RESEARCH: Methodology
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The WelDest “Map of Investigation“
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RESEARCH: Results
We asked stakeholders: “Which competencies are most important for destination managers?”
• Knowledge of customer expectations
• Recognition of service gaps
• Rhetoric and presentation skills
• Networking skills
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RESEARCH: Results
We asked stakeholders: “Why do consumers come to your destination?”
• Natural scenery
• Image of our destination
• Doing something for their healthTrue?
We asked consumers: “What are your reasons for visiting a H&WB destination?”• To do something for their health• Natural scenery• Image of the destination YES
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RESEARCH: Results
We asked stakeholders: “Which factors prevent consumers from recognizing a destination as a H&WB destination?”
• Lack of medical services / infrastructure
• Lack of spa and wellness facilities / services
• Sprawling cities
• Bad quality of services
• Lack of natural environment
True?
We asked consumers: “Which aspects prevent you from recognizing …?“• Too much traffic
• Too much industry• Too many tourists
• Too expensive• Bad quality of services
• Lack of natural environment• Lack of wellness / spa facilities
NO
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RESEARCH: Results
We asked stakeholders: “What does ‘doing something for their health’ mean for your consumers?”
• Relaxation
• Pampering spa services
• Enjoying nature
• Outdoor / indoor sports
• Natural healing resources
• Clinical / medial services
True?
We asked consumers: “What does ‘doing something for your health’ mean for consumers?”• Relaxation• Pampering Spa Services• Enjoying nature• ....
YES
Medical services seem to be less important…
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Consumers’ reasons for visiting a H&WB destination
Escape pressures of daily life
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Get mentally refreshed
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Spending time with friends and family
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RESEARCH: Results
What brings consumers to a certain destination?
• Recommendations by friends
• Advertisements in different media
• Earlier positive experiences
• Image of the destination
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RESEARCH: Results
Correlation: What people do for their health / Location of respondents
Medical Services Spa servicesRelaxation Sports Nature Healing resources
0%
5%
10%
15%
20%
25%
30%
35%
Finland Austria Germany Czech Republic United Kingdom
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WelDest E-handbook –Developing H&WB Destinations
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WelDest Self-Assessment and Development Tool
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WelDest Self-Assessment and Development Tool
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WelDest ProjectPartners:
• Turku University of Applied Sciences, Finland
• FH JOANNEUM University of Applied Sciences, Austria
• Institute of Hospitality Management in Prague, Czech Republic
• University College Birmingham, Great Britain
• University of Applied Sciences in Eberswalde,Germany
http://weldest.blogspot.com
https://www.facebook.com/weldestproject
Susanna Saari – (coordinator): Susanna.Saari@turkuamk.fi
Donna Dvorak - dvorak@vsh.cz
Daniel Binder – daniel.binder@fh-joanneum.at
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Any questions or comments?Thank you