Increase Brand Awareness

Generate Quality Leads

Maximize Return on YourMarketing Dollars

• Market Solutions Online

• E-Newsletter Sponsorships

• Sponsored Text Link

Integrated Marketing Solutions Targeting Business Intelligence and Data Warehousing Professionals Worldwide

2005 TDWIOnlineMarketingPrograms

www.tdwi.org

a decade of excellence

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One of the most browsed BI and DWsites on the Web, TDWI Online is theresource IT professionals turn to fornews, product information, and research.You can reach TDWI Members and BI andDW professionals worldwide with TDWIOnline’s marketing opportunities.

Sponsored Text Links

Sponsored text links are prominently displayedon TDWI’s highly trafficked Web site. Sponsoredtext links allow you to highlight your product,service, or special promotion with a direct linkfrom our site to a URL you specify.

Link includes: One line of copy (70 charactersmaximum, including spaces) linking to your URL.

TDWI’s Market Solutions

TDWI’s Market Solutions is a buyer’s guide with an extensive taxonomy of products andservices with more than 50 categories, whichprovides BI and DW professionals with a comprehensive resource for product and service information. Market Solutions is theplace where your potential customers go when they are looking to purchase software,hardware, and consulting services.

Market Solutions offers basic (no cost) andenhanced product and service listings, andproduct launch spotlights on the MarketSolutions home page. Market Solutions is anideal vehicle for reaching TDWI Members andBI and DW professionals worldwide with yourproduct and service information for minimal cost.

Super Categories of Market Solutionscurrently include:

• Administration & Operations

• Data Integration

• Analytic Applications & Development Tools

• Data Warehouse Design

• Business Intelligence Services

• Information Delivery

• Business Analytics

• Infrastructure

Categories are updated frequently; checkwww.tdwi.org/marketplace to view the mostrecent list.

Market Solutions Advertising Options include:

Enhanced Product/Service ListingListings include lead generation, your productat the top of your chosen category, 100-word category listing, and a 100-word companydescription in the Solution Provider Directory.This includes logo on both, and links withinMarket Solutions to your Web site. Listings arevalid for six months from effective date.

Special Home Page Product Launch orSpotlight is Available per Month

TDWI E-Newsletters

TDWI’s Case Studies & Solutions

TDWI’s Case Studies & Solutions e-newsletter,which is published monthly, features exclusivearticles on hot industry topics, informative casestudies, lessons from the experts from TDWI’srenowned publication What Works: BestPractices in Business Intelligence and DataWarehousing, and features from TDWI’s BestPractices award winners. BI and DW profes-sionals look to this e-newsletter to stay up todate on industry trends and technologies andlearn from the best practices of others.

• Circulation: 45,000 opt-in subscribers

• Monthly distribution

• Three ad positions are available—primary, secondary, and anchor

BI This Week

TDWI’s BI This Week is a weekly e-newsletterwhich delivers breaking news focused on the latest BI tools, technology, and trends. Writtenfor IT leaders and business executives who plan,build, deploy, and use BI products and solutions,BI This Week’s top news ranges from data mining and analysis tools to managing datawarehouses and data marts, the latest in ETL,visualization products, customer relationship,business process, supply chain managementproducts, and comprehensive industry news.

• Circulation: 30,000 opt-in subscribers

• Distributed weekly on Wednesdays

• Two ad positions are available—primaryand secondary

2

Online Advertising and E-Newsletters

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Fifty-eight percent of our audience are at or above themanagerial level, with titlessuch as:

• CEO, CIO, CTO, Principal, or Partner

• VP, EVP, or Director of BI, DW, IT, or IS

• Manager of BI, DW, IT, or IS

• Project or Program Manager, Architect,

or Development Manager

Audience Demographics

Consulting/Professional Services 5%

Education 5%

Financial Services 14%

Government: State &Federal 6%

Healthcare 9%

Insurance 16%

Manufacturing 4%

Title

Approximate Gross Revenue

3

Other 13%

Pharmaceuticals 6%

Retail/Wholesale/Distribution 7%

Less than $10 million 5%

$10 million to $100 million 12%

$100 million to $1 billion 26%

$1 billion to $10 billion 36%

More than $10 billion 21%

Business Executive/Sponsor 5%

Senior IT Executive 9%

IT Manager 44%

IT Staff 35%

Consultant 4%

Software/Internet 11%

Telecommunications 4%

Business End User/Analyst 3%

TDWI reaches a broad range of industry sectors.

Fifty-seven percent of our audience comes from organizations with more than a billion dollars in annual revenue.

Industry

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“Cognos views TDWI's marketingprograms as a key component ofour annual marketing plan. TDWIoffers one of the most targetedvenues for communicating withBI and data warehousing professionals.”

Dave Laverty, Senior Vice President,

Global Marketing, Cognos, Inc.

“Working with TDWI has resultedin solid, increased exposure forBusiness Objects within the BImarketplace. TDWI's marketingprograms work!”

Kathi Kaplan, VP Americas Marketing,

Business Objects

Generate Quality Leads

For all exhibitor inquiries, please contact:

Steve Cissell

TDWI, Business Development Manager

5200 Southcenter Blvd., Suite 250

Seattle, WA 98188-7911

206.246.5059, ext. 114

Fax: 206.246.5952

E-mail: scissell@tdwi.org

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