Post on 06-Mar-2016
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Innovations and Creative Solutions
for Today’s Real Estate Market
2 0 0 9
serving builders - developers - lenders
Our Workout Team
Today’s challenging times are possibly the most fierce that we have
experienced in nearly 75 years. With a commitment to finding
solutions, Stirling Sotheby’s International Realty has brought
together a diverse and talented team of professionals with a
single focus of supporting builders, developers, and lending
institutions. We have found that many projects that were
started in 2005 to 2007 are experiencing some form
of challenge or distress and are in need of workout
support. Stirling Sotheby’s International Realty’s
Workout Team includes housing development experts at
both the regional and national level, vacation and resort
experts, land use and entitlement experts, community
management experts, on-site New Home sales force,
Worldwide Auction Realty Services, property management
services, public relations and creative marketing support.
supporting
builders, developers, & lending institutions
Innovations & Solutions
Today’s global recession has heavily impacted our US real estate
and financial markets. Not only are we experiencing declining
property values and new home sales, but also today’s consumers
have rallied to the sideline and are waiting for a positive
signal that it is okay to purchase real estate once again.
The tools and resources we have successfully used in
the past to market projects have become virtually
ineffective. With our eye on the unique challenges facing
builders, developers, and lenders, Stirling Sotheby’s
International Realty has developed new marketing
innovations and solution-driven strategies designed to
attract and stimulate property buyers worldwide. Many
of these tools and resources are exclusive to Stirling
Sotheby’s International Realty.
Creating new initiatives that will
stimulate today’s real estate market
Solutions for Non-performing Assets
supporting
lenders, serviCers, and outsourCers
This is a historic moment in time for banks and financial institutions.
It is a time for decisive and focused action. Today the challenge
facing lenders, servicers, and outsourcers is a tidal wave of non-
performing residential projects, office buildings, commercial
developments, and undeveloped land holdings that may prove
to be much more difficult and costly to manage than the
residential workout currently under way.
To assist its clients to meet this challenge, Stirling
Sotheby’s International Realty has brought together a
diverse and talented team of professionals who have the
expertise to analyze non-performing assets and bring
together innovations and solutions that will not only
assist in liquidating, but more importantly maximizing
the asset’s overall potential.
The team’s management services have been successfully
deployed in assignments ranging from a few REO and
short sale properties to cases involving hundreds of units
as well as repositioning undeveloped properties to achieve
their highest and best use.
Our Brand
global reaCh and visibility
Today we live and work in a global environment where commerce
has no boundaries. Business transactions and communication
take place at lightening speed. As worldwide markets sink into
recession, trust and confidence with whom we are working
with becomes vitally more important than ever before.
Individuals and businesses want to know that they are
dealing with reputable companies with high integrity and
a commitment to service. This is where a company’s
brand becomes critically important.
Stirling Sotheby’s International Realty is associated
with one of the most recognized brands in the world,
a brand that is synonymous with unique properties,
global outreach, and quality service.
Innovation & Messaging Services
customwebsites
interactiveeflyers
webinars projectbranding
strategicmarketing
graphicdesign
blogs
brokeroutreach
directmail
In today’s global market, how we reach and communicate with
the consumer has forever changed. In years past, builders and
developers had access to substantial marketing dollars, most of
which was invested in print advertising, elaborate brochures,
and lavish marketing events. In today’s market environment,
we no longer have enormous marketing budgets to work
with and there is a need to do more with less.
In order to maximize a project’s marketability,
Stirling Sotheby’s International Realty has formed its
own stand-alone advertising group, Innovation and
Messaging Services (IMS). This group of highly talented
professionals has the ability to create high impact,
cost effective marketing strategies with global reach.
With Generation X and Y being over 60% of today’s
market, old practices are no longer effective and have
been replaced with creative messaging.
a new FoCus For reaChing a global market
TV
publicrelations
ims
World Marketing Center
Stirling Sotheby’s International Realty has created a one-of-a-
kind $4.5 million World Marketing Center specifically designed
to globally unite buyers and sellers. In today’s real estate
market we can no longer rely on finding qualified buyers
in our immediate market area so we must expand our
search regionally, nationally, and internationally.
Stirling Sotheby’s International Realty World
Marketing Center provides a global platform for
today’s savvy developer who desires to successfully
stand out from competing projects.
Our World Marketing Center services include New
Home marketing and sales, exclusive builder alliances,
commercial marketing and sales, and Tel-Net global
outreach through a dedicated team of professionals.
globally uniting buyers & sellers
WO R L DW I D E A U C T I O N
an alternative to
traditional marketing and sales
Today’s real estate purchasers have positioned themselves on
the sideline waiting for a clear signal that the market has
bottomed out and now is the time to buy. Even well executed,
traditional marketing plans have only generated limited
sales activity, mainly due to buyer’s lack of urgency.
An alternative to waiting and maintaining ongoing
holding costs is to conduct a Worldwide Auction. A well-
facilitated Worldwide Auction will attract hundreds of
prospects and place them in a competitive environment
that generally will bring forth realistic market prices
followed by property closings within approximately 30
days of sale.
The alternative for waiting and hoping for a better market
is a Worldwide Auction.
Worldwide AuctionR E A L T Y S E R V I C E S
Worldwide Auction Services
Stirling Sotheby’s International Realty’s New Home Group
provides Florida builders and developers with exclusive on-site
marketing and sales support.
In today’s challenging and competitive marketplace, having
the right team on site has never been more critical than
it is right now. Combining highly trained New Home
professionals and experienced leadership with solution
driven marketing strategies will ensure maximum
exposure and desired sales results for your projects.
Stirling Sotheby’s International Realty’s New Home
Group works closely with the World Marketing
Center, Worldwide Auction Services Team, and
Innovation and Messaging Services Group to achieve
their clients’ desired goals.
an innovative approaCh to new home sales
New Homes
Commercial
Stirling Sotheby’s International Realty, while being most noted
for representing some of Florida’s finest residential properties, has
also built an impressive reputation for successfully marketing,
selling, and leasing high quality office buildings, retail
centers, industrial buildings, mixed-use developments, and
development sites. Today Stirling Sotheby’s International
Realty’s exclusive referral network includes multiple
countries around the world, states across the US
and the entire state of Florida. Stirling Sotheby’s
International Realty Commercial Group has become a
very important division within the company and actively
supports all company initiatives. Whether we are
marketing stand alone projects or worldwide auctions,
Stirling Sotheby’s International Realty Commercial team
is playing an important part of the company’s success.
a global approaCh to marketing and selling CommerCial properties
Rental Lifestyles
exClusive leasing and management strategies
With today’s market volatility, a variety of strategies may need to
be implemented in order to maximize and preserve a property’s
value. Traditional marketing strategies may include on-site
sales campaigns and worldwide auctions.
Stirling Sotheby’s International Realty has added a third
component – Rental Lifestyles – which can operate
independently or in conjunction with other forms of
marketing.
Rental Lifestyles offers its clients interim and long term
white glove, five-star leasing and management service.
Stir l ingSIR.comWorkout Team
Jon & Lori ChippsDirectors of Worldwide Auction Realty Services
Angie MilanDirector of Innovation &
Messaging Services
Jay Heckendorn-TelendaDirector of REO &Special Workouts
Roger SoderstromFounder/Owner
Bill Graham
Sr. Business Consultant
Troy FletcherSr. Business Consultant
Charles CookSr. Business Consultant
John KurtzGlobal Sales
Peter VoigtDirector of Rental Lifestyles
Jim CooperLand & Entitlement Specialist
Joyce MarshSr. Business Development
Consultant Unique Properties
John HaleyDevelopment &
Investment Specialist
Pamela D’AmelioInvestment & UniqueProperty Specialist
StirlingSIR.com