Post on 01-Nov-2014
description
transcript
© 2010 InfoTrends www.infotrends.com
Print and the Future of Integrated Graphic Communications
Jeff HayesPresident
2 © 2010 InfoTrends www.infotrends.com
3 © 2010 InfoTrends www.infotrends.com
50%
US Households with Internet Access
Sources: US Department of Commerce/NTIA, InfoTrends
Internet Access
Broadband Access
38% - No need26% - Too expensive18% - Inadequate/no computer18% - Other
Why not?
39% - Too expensive17% - Inadequate/no computer17% - No need15% - Can use elsewhere12% - Other
Why no Internet at home?
Households
68.7%
63.5%
0%
20%
40%
60%
80%
100%
'91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09
4 © 2010 InfoTrends www.infotrends.com
US Broadband Usage – 2009
Source: US Department of Commerce/NTIA
By Family Income ($000)
29%35%
45%
59%
70%
79%85%
89%
>$15 $15 to$24.9
$25 to$34.9
$35 to$49.9
$50 to74.9
$75 to$99.9
$100 to$149
$150+
By Age
59%
81%
68% 69%66%
46%
5 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+
5 © 2010 InfoTrends www.infotrends.com
US Mobile Phone Penetration
Percentage of US population
Sources: ComScore, Chetan Sharma, InfoTrends, FCC, CTIA
Mobile subscribers
3G Subscribers
3G14 Mbps
2Gdigital1G
analog
4G100 Mbps
89.0%
40.0%
0%
20%
40%
60%
80%
100%
'80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10
50%
6 © 2010 InfoTrends www.infotrends.com
Old vs. New – Perspectives of a 10-year old
7 © 2010 InfoTrends www.infotrends.com
• 400 million active users
• 3 million active Pages on Facebook
• 3 billion photos uploaded each month
• 5 billion pieces of content shared each week
Source: Facebook
8 © 2010 InfoTrends www.infotrends.com
90 friends 550 friends
“Old” “New”
vs.
65 photos 2043 photos
Andover Townie
1 group 36 groups
I Was Doing Homework, Then I Ended Up on Facebook
9 © 2010 InfoTrends www.infotrends.com
US 4x6 Photo Prints, 1990-2010
0
8
16
24
32
'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09
Total Prints
Film Prints
Digital Prints
Sources: InfoTrends, Photo Marketing Association
Billions Photo prints2000 Peak = 30.9 B
Digital prints 2008 Peak = 19.5 B
10 © 2010 InfoTrends www.infotrends.com
0
25
50
75
'45 '48 '51 '54 '57 '60 '63 '66 '69 '72 '75 '78 '81 '84 '87 '90 '93 '96 '99 '02 '05 '08
US Newspaper Circulation, 1945-2008
Sunday 1990 = 62.6 M
Millions
Source: American Newspaper Association
Daily - Evening 1973 = 36.3 M
Daily - Morning 2004 = 46.9 M
11 © 2010 InfoTrends www.infotrends.com
USPS Domestic Mail Pieces, 1983-2009
First Class 2001 = 103.7 B
20% decline since peak(-40.7 B pieces)
Billions
Sources: US Postal ServiceUS Economic recessions
Standard2007 = 103.5 B
0
30
60
90
120
'83 '84 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09
12 © 2010 InfoTrends www.infotrends.com
US Printing Industry Value of Shipments, 1992-2008
Source: US Department of Commerce, InfoTrends (2009)US Economic recessions
Total Printing (NAICS 323)
Commercial Offset
2000 = $100.2 B
2000 = $53.1 B
Current $ in billions
21% decline since peak(-$20.3 B)
$0
$25
$50
$75
$100
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09
13 © 2010 InfoTrends www.infotrends.com
Source: US Department of CommerceUS Economic recessions
Manifold Forms 1997 = $8.3B
Book Printing 2000 = $6.2B
Prepress Services 1993 = $5.4B
Gravure 1998 = $4.1B
Trade binding2005 = $2.5B
Current $ in billions
$0
$3
$6
$9
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08
US Printing Industry Value of Shipments, 1992-2008
14 © 2010 InfoTrends www.infotrends.com
US Economic recessionsSource: US Department of Commerce
Screen printing2006 = $7.8B
Quick printing1999 = $4.6B
Current $ in billions
US Printing Industry Value of Shipments, 1992-2008
$0
$3
$6
$9
'92 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08
Digital = $7.5BFlexo = $7.4B
15 © 2010 InfoTrends www.infotrends.com
Label Printing by Run Length
0%
10%
20%
30%
40%
<250 250 to499
500 to999*
1,000 to4,999
5,000 to9,999
10K to24.9K
25K to49.9K
50K to99.9K
100K to499K**
500K to999K
1M +
Digital Conventional
*for conventional presses figure includes all responses under 1,000**for digital presses includes all responses 100K and higher
Percentage of jobs
Digital trend
Conventional trend
Run Length
16 © 2010 InfoTrends www.infotrends.com
Uncoated Freesheet Paper Per US Household, 1983-2009
1999 Peak = 29,717 sheets
Sources: American Forest & Paper Association, US Department of Commerce, InfoTrends
Sheets of paper per household
16,510 sheets
Households
Internet Broadband
44% decline40% increase
21,185 sheets
3G
US Economic recessions
0
10,000
20,000
30,000
'83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09
0%
20%
40%
60%
80%
100%
17 © 2010 InfoTrends www.infotrends.com
Are you suffering from Marketing Myopia?
Source: CartoonStock.com
18 © 2010 InfoTrends www.infotrends.com
Ted Levitt (1925 – 2006)
Economist & ProfessorHarvard University
19 © 2010 InfoTrends www.infotrends.com
Attributes of Marketing Myopia
• Focused on products, not customers needs and desires
• Believe growth is assured from growing/more affluent population
• Preoccupied with enhancements & cost reduction
• Place too much faith in mass production
• Cannot see any competitive substitutes
20 © 2010 InfoTrends www.infotrends.com
What business are we really in?
Transportation & Logistics
OR
Railroad
21 © 2010 InfoTrends www.infotrends.com
What business are you really in?
PrintingIntegrated
Graphic Communications
OR Print
On-lineSocial
Mobile
22 © 2010 InfoTrends www.infotrends.com
Integrated graphic communications providers
Your Logo Here
23 © 2010 InfoTrends www.infotrends.com
Quality Service Price SalesInnovation
Core competencies – Old vs. New
Programming
Web & mobile
Data & content
Analytics
Sourcing
Prepress
Color management
Printing
Binding
Workflow
24 © 2010 InfoTrends www.infotrends.com
Innovation discovery skills
Harvard Business Review – December 2009
1. Associating
2. Questioning
3. Observing
4. Experimenting
5. Networking
25 © 2010 InfoTrends www.infotrends.com
“Creativity is just connecting things.”
Steve Jobs, Wired Magazine, February 1996
26 © 2010 InfoTrends www.infotrends.com
Apple vs. Sony 10-year share price performance
Source: Wall Street Journal
iPod iTunes 4.1
Nano
iPhone
iPhone 3G
Steve Jobsillness rumorsiPod Photo
02 03 04 05 06 07 08 09 10
+3000%
+2500%
+2000%
+1500%
+1000%
+500%
+0%
-500%
iPad
27 © 2010 InfoTrends www.infotrends.com
28 © 2010 InfoTrends www.infotrends.com
Recommendations
• Deeply engage your customers & observe competitors
• Experiment with technology and services
• Develop and grow partnerships
• Re-invent your sales & marketing
Think like an innovator and be part of the digital interactive world!
29 © 2010 InfoTrends www.infotrends.com
You can do anything you set your mind to!
EminemLose Yourself