Post on 18-Dec-2014
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facebook as pla,orm for an online ecosystemGX Connect 2010, 2 december 2010
starring
vision of info.nl
online presence
distributed apps
online ecosystem
Virtual Warmtha context relevant dialogue
Exploding Strategybe there where the user is
Real=me Companymarke6ng is a service experience
sustainabledifferen6a6on
the context of our life is an online ecosystem
The Web of Documents gave us the page rank
With the Web of Data we start to produce and remix
We are all conversaBonalists in a Web of People
We are now at the beginning of the Web of Impulses
Tim O’Reilly
Devices will all have sensors. In the end it is about the services you create using these sensors.
check in/check out systems
a:ract
engage
convert
retain
conversion funnels start everywhere
connec6ng to legacy
WCMSECMS
ERP/ shops
CRM
appsSSO &security
contentrepository
portal server
customerprofile
LDAP
the challenge: be part of the dialogue
Mark Zuckerberg
CommuniBes already exist. Instead, think about how you can help that community do what it wants to do.
Over 550m Ac6ve Users Globally
Source: Facebook internal data, Nov 2010
2007 2008 2009 2010
Over 169 million users in Europe
Top Facebook countries in Europe
Source: Facebook Internal Data, Nov 2010
1. United Kingdom 28m
2. Turkey 23m
3. France 19.5m
4. Italy 17.2m
5. Germany 12.4m
6. Spain 11.6m
7. Sweden 3.8m
8. Poland 3.7m
9. Belgium 3.6m
10.Netherlands 3.1m
Source: Facebook internal data, November 2010
Note: Ac6ve users are registered users who have logged on to Facebook at least once in the last 30 days
Over 3.13m Ac6ve users in Holland
2010
Source: Facebook internal data, November 2010
Note: Ac6ve users are registered users who have logged on to Facebook at least once in the last 30 days
Over 3.13m Ac6ve users in Holland
3.13+
2008 2009 2010
Gender Age
Source: Total ac6ve audience Facebook internal data July 2010
Facebook Demographics Holland
huge engagement
3.13m monthly ac=ve users73% of users come back every week 44% of users return to the site daily3.6 billion monthly page views24% penetra=on of the online popula=on91 average number of friends
872k users access on their mobile (28%)
mapping facebook?
mapping facebook?
Open Graph
News feed
Social ads
ApplicaBonsPages
Facebook pages
News feed
Target User
instant personalizaBon
global ecosystem
900 mln objects that people connect with30 billion pieces of content shared monthly
550k applica=ons ac=ve
more than 1 mln websites integrated with pla,orm50% of comScore’s global top 100 sites more than 150 mln people engage on external sites
facebook as the fuel for our own online ecosystem
keys to success in facebook
an acBve and open wallgood community management generates fans
apps as engineusing the viral effect of the social ecosystem
acBvate with aYenBonsparks the engagement
facebook ecosystem of Pathé
22 cinemas16 ciBes11 million visitors
#1 movie website in Netherlands: Pathe.nl
90% of movie goers does orienta6on online (source: Bioscoopmonitor)
Social?
“Want to catch a movie tonight?”
“Let’s go see the new Harry PoYer”
“Great movie!
”
“You’ve g
ot to
check it o
ut!”
“The 3D experience was amazing”
“So funny!”
+
+
Pathé facebook page
insights on customers
organic growth using cut+paste tools
using facebook campaigns
Pathé – Zaandam Applica6on
Pathé – Incep6on Applica6on
campaign: interacBon: viral
fanpage: fan growth
facebook as a traffic source
responder demographics
next steps: Pathé.nl social integraBon
next steps: Pathé.nl social integraBon
from page to applicaBon
thanks!
info.nl/socialmarkeBng
We provide professional Social Media marke>ng solu>ons with proven results.
Choose one of our clear services: facebook startup, facebook ac6ve
Tooling for extended content management and analy6cs: All in 1 social
Track record includes implementa6ons for Pathé, GroenLinks, Fiat, John Frieda, All Op6ons
First Dutch Preferred Development Consultant