communication design highlights (useful for our services)

1. Visualization toolsfor design plan

how to communicate our service design.

there are no disciplinary distinctionwhen we talk about design capabilities

1. Visualization toolsfor design plan

why to communicate our service design.

there are no disciplinary distinctionwhen we talk about design capabilities

visualizing

1. Visualization toolsfor design plan

why to communicate our service design.

(visualizing)

see understanding the contextshow visualizing the informationforesee making critical predictions

(visualizing)

capabilities

1. the role of technology

2. tools-based discipline

the use of specific service design tools (the so called Design Plan)

will guide the participant to better focalize the topic of the work and the content of their design decisions.

How to communicate our service design.

the tools.

The Design Plan aims to help different partners in communicating and developing a solution together.

It strategically works as a series of formats to represent and visualize, at different stages of development, a solution involving actors in a complex interaction process.

How to communicate our service design.

the tools.

the synthesis of the service made with proper tools

* title* target and context (+ moodboard)* solution description (+ poster)* qualities of the experience (+ story board)* actors, role of the user, aim of the service (+ description)* solution’s elements and technologies (+ service schema)* service model: organizational structure (+ system map)* actors’ motivations (+ stakeholders’ motivations matrix)

The tools.

milestone steps for service visualization

moodboardto provide a creative and suggestive visual description of the overall mood of the service. a mosaic of pictures, describing the solution by depicting the atmosphere, the interaction, the environment, and the specific “taste” of it.Pictures have to describe the places, the persons and the artefacts of the solution.

you need to catch the observer’s attention at first glance.

poster is a catchy image that depicts a story in a concise and emotive way, it uses the evocative capacity of the visual and the descriptive capacity of the text to sketch the topic and atmosphere of a story. it is a promise of what the service has to offer and is also the promotional imageit integrates the visual with the written message, in or-der to prefigures the characteristics of the service.Composed by image + title + claim

storyboard Show the quality of experience.why and how the solution produces a good experience for the user?which are the main evidences of the solution?shows the solution performance along an horizontal time line. is a translation of an event, which takes place in space and time, into a sequence of static images and explanatory captions

why the service works?

stakeholder motivation matrix why are these actors involved in the solution? which is their interest?the stakeholders motivation matrix shows the solutionfrom the point of view of the stakeholder’s interest in taking part in the partnershipit shows a check-list of motivations, benefits andcontributions from each stakeholder’s point of view,between individual partners and over the wholepartnership.

System organizational mapthe system organisation map shows the solutionfrom the point of view of the organisation of the partnership The map identifies:the system boundaries;the primary and secondary stakeholders;the main physical, informational and financialflows;the core performance of the solution;the secondary functionalities of the solution.

(stakeholders)

communication

engagement

participation

2. Communication for complexity

we design for many audience.

lianping project + tuolaji

(users)

communication

engagement

participation

3. Communication for/with the users

micro decision making (citizens).

micro decision making

Our ethnographic experience

Our ethnographic experience

field research.within the context of inquiry

What is field research?Why we have to do it?What we are looking for?

desk research + planningVisual & VerbalVideotapingPhotographyPassive observationParticipant observationInterviews with the participants (individual or group)Catch the environment (video/photo)

actionsVerbal interviews (handwritten or taped)Stories collected from participantsSurveys and questionnairesVerbal description of environment if visual is not available (intangibles, immaterials, virtual..)

Our ethnographic experiencenow that we have the data, what we should do with it?

organize it!That means:explain it in understandable wayin order tomake it useful for the next step:design initiative.

use only the relevant data + consistent structure

+ tipsPlan the questions in advanceNegotiation is always importantRespect (privacy, rules, different sensibilities)Ask questions, don’t imply answersAsk true/relevant questionsPay close attention to the given answersFilter and choose relevant dataBe able to re-tell the story using the gathered data

field research the first step in the design process: enables you to take design decisions.

Our ethnographic experience

communication with people is related to trustworship

Our ethnographic experience

mr. mei laoshimr. guanmr. shenmr. laojiamr. chenmr. 什么什么

mr. mei laoshimr. guanmr. shenmr. laojiamr. chenmr. 什么什么

谢谢!franz.