Future of Social MediaFuture of Social Media

@gjeffnelson#anduro

www.delicious.com/stacks/view/CHB3in

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Trends

Real Flash Free Easy Now Facebook Apps Commerce Innovation Missing

www.emarketer.com/Article.aspx?R=1008816&ecid=a6506033675d47f881651943c21c5ed4

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Real / Authentic

Real people Real pictures Real video It’s hard to hide Connections Sharing

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Flash Mobs

http://abcnews.go.com/WNT/video/flash-mobs-terrorize-us-cities-14319807

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History of Flash Mobs

1973 “Flash Crowd” by Larry Niven 2003 “Flash Mob” by Bill Wasik, author Social experiment “mob” - wink to the scary connotation of a

large group gathering for no good reason

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Free

www.communicatto.com/2012/02/07/six-social-networks-you-probably-haven%E2%80%99t-heard-of/comment-page-1/

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Easy Easy

http://mashable.com/2012/02/07/pinterest-web-design/

http://mashable.com/2012/01/29/pinterest-retail-infographic/

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Now

http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/

3:00 – 4:45

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Audio

www.businessinsider.com/mary-meekers-latest-awesome-web-20-presentation-about-the-state-of-the-web-2011-10#-26

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Siri

www.tuaw.com/2011/10/05/iphone-4s-what-can-you-say-to-siri/ www.pcmag.com/article2/0,2817,2394834,00.asp www.youtube.com/watch?v=s8WFctIbt84

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Revenues(estimated, in millions US$)

Year Revenue Growth 2006 $52 —2007 $150 188%2008 $280 87%2009 $775 177%2010 $2,000 158%2011 $4,270 114%

Facebook IPO is $5 billion Google’s was $2 billion

Total active users

DateUsers

(millions)Monthly Growth

26-Aug-08 100 178.38%

08-Apr-09 200 13.33%

15-Sep-09 300 9.38%

05-Feb-10 400 6.99%

21-Jul-10 500 4.52%

05-Jan-11 600 3.57%

30-May-11 700 3.45%

22-Sep-11 800 3.73%

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eCommerce

http://ethorlink.com/clients/case-studies/

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Online Advertising

www.emarketer.com/Article.aspx?R=1008804&ecid=a6506033675d47f881651943c21c5ed4

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Typical Day Without….

You wake up and check your email on your bedside iPad. During breakfast you browse Facebook, Twitter, and The Calgary Herald. On the way to the office, you listen to a podcast on your smartphone. At work, you have conversations on Skype and IM. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.

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Web is Dead

Chris Anderson and Michael Wolff http://www.wired.com/magazine/2010/08/ff_webrip/all/1

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iPad

http://thenextweb.com/google/2012/01/16/its-a-mobile-world-android-set-to-eclipse-pc-sales-in-2012-ios-in-2013/

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iPad

www.bgr.com/2011/08/08/apples-ipad-will-still-dominate-tablet-market-after-a-decade-needham-says/

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Innovation

http://ana-white.com/anablog www.facebook.com/knockoffwood

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Missing

http://conversionxl.com/53-ways-to-increase-conversion-rate/

www.webmarketingagency.com.au/conversion-rate-optimisation/

http://www.socialmediaexaminer.com/how-small-businesses-can-thrive-with-google/

SoLoMo

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Other

Blogging Trends for 2012: What You Need to Know

Six Social Media Trends for 2012

Five Tech Trends Impacting Business Innovation in 2012

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Jeff Nelson, MBA403-410-3803

jeff.nelson@anduro.com@gjeffnelson

Questions?