Post on 31-Jul-2015
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Editorial MissionWe are the premier
resource for those who call the high country home.
Each issue offers stunning architecture, luxury real estate, interior design
trends and insiders guides to top mountain destinations.
ML brings the spirit of the high country home.
Editorial Integrity, Loyalty & Dominance
A robust, interactive and expanded audienceSuperior editorial content
Nationally recognized professional writers and photographers18 years in the market place
The leader in MOUNTAIN HOME DESIGN
Mission Statement
Our goal is simple:
To put you in front of potential buyers, no matter what methodthey’re using to search for luxury products and services.
Reader Profile
• 61% of ML Readers plan to buy or build a homes in the mountains in the next 12-24 months
• Average Age: 52• Female: 65%• Married: 84%• College Graduate: 92%• Owner/Partner in
Business: 52%
• Average HHI: $353,500• Average Net Worth:
$2,019,094
Reader Loyalty and Response Rate
• 95% have read four of the last four ML issues
• 95% use ML for information they can’t find in any other publication
• 80% took action as a result of seeing ads and editorial content
• 62% visited an advertisers’ website after reading ML
• 50% saved an ad/article for future reference• Over half of all ML readers visit ML’s web
site at least once a month• Readers spend an average of 65 minutes
with each issue and keep an issue an average of 14 months
Western Mountain FocusML Focuses our content and distribution in these key mountain markets:
• COLORADO: Aspen, Vail, Summit County, Telluride, Steamboat Springs, Winter Park, Crested Butte
• WYOMING: Jackson• UTAH: Park City• MONTANA: Big Sky/Bozeman,
Kalispell/Whitefish• NEVADA/CALIFORNIA: Tahoe/Incline
Village/Truckee• IDAHO: Sun Valley/Hailey/Ketchum,
McCall/Boise• NEW MEXICO: Santa Fe/Taos• CANADA: Whistler, Vancouver
2012 Editorial PlannerJANUARY/FEBRUARY: The Mountain Modern Issue
MARCH/APRIL: The Green Issue/Green Finds
MAY/JUNE: The Remodeling Issue/ASID Crystal Awards/Remodel Finds
BEST OF ML: The Best of Rustic Homes/Steamboat Wine Festival Insert
AUGUST: Living Large in Small Spaces/Jackson Hole Fall Arts Festival Program
SEPTEMBER/OCTOBER: The Architecture & Design Issue/Summit County Parade of Homes/Telluride Luxury Resource Guide
NOVEMBER/DECEMBER: The Dream Home Issue
*Editorial Planner subject to change
What is Integrated Media?
INTEGRATE=SUCCESS
NETWORK: EVENTS
SHARE: SOCIAL MEDIA
CONNECT: ONLINE
INSPIRE: PRINT
Tap into ML’s Total Brand:2012 Integrated Media
Each ML advertising product is precisely
targeted and distributed to an affluent, engaged demographic to maximize your
marketing dollars in 2012.
Our readers, visitors, fans and followers ARE YOUR BUYERS.
PRINT ONLINE SOCIAL MEDIA TOTAL MONTHLY AUDIENCE:
NEWSSTAND: 27,000 WEBSITE TRAFFIC: 24,630/MONTH
FACEBOOK: 1,947
SUBSCRIBERS:9,200
E-NEWSLETTER SUBSCRIBERS: 14,349
TWITTER:2,651
EVENT, RESORT DISTRIBUTION: 3,800 (variable)
*Pass-along readership is 3.0 per printed copy
120,000 153,771 137,940 411,711
Social Media Menu• Customized Blogs: 8
original posts per month
• Social Media Presence• Content Management• Monitoring• Analytics• Improved Search Engine
Optimization• Campaign Sherpa: Build
your social network, brand loyalty with integrated contests
Online Benefits• Increased Activity to your
website
• Delivery of your brand message to a new audience daily
• Improved Google ranking through organic placement and content marketing
• More immediate ways for you to connect with future buyers
Online Menu• Luxury Directory Portfolio: Our Online Design Center is
the go-to source for people looking for home products, services and professionals for their mountain homes. Your customized profile includes 18 gallery photos, a link to your website, logo, contact information and tagging of your company or category wherever relevant content exists on our website.
• Premium Online Collection: For one year, your business will appear prominently on our HOME PAGE and relevant sponsor landing pages. The collection includes a bio, contact info, logo and links to your website, blog, FB, Twitter pages. By highlighting your business in our POC, you’ll maximize your presence, have linking opportunities and branding on our site.
• At Your Service: Our first-ever online referral network! We help match visitors who need help building or designing a home or finding a specific produce or service with the best in the business.
Online Menu
• More Preferred Resources: Your company’s logo, with a link to your website, appears on our home page ad rotation as long as your print ad is on newsstands. Visitors can click through to your website—another linking opportunity for you!
• Expert Q&A: Your opportunity to be featured on www.mountainliving.com. Your photo and expert tips are highlighted for one week or more on our Expert Q&A page, and archived for one year on our Expert Panel.
• Video Sponsorship: Our team of editors report on luxury home-design trends from leading industry events and experts in an informative five-minute online video. Sponsor a 30-second commercial during a video of your choice., brand your business on our website and YouTube for one year.
E-Newsletter Campaigns
Dedicated E-Newsletter: • Your opportunity to create your own mini
feature story to share with our e-newsletter subscribers. This is your chance to shine by sharing advice and insights only you can offer!
E-Newsletter Skyscraper Ad: • Sponsor a skyscraper ad on our weekly e-
newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more.