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The Art of Pitching

ProZ Conference, Barcelona

June 9th, 2012

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Where do you want to be?

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Get to know your business first

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And now the pitch ...

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Elevator pitch

Customer

Problem

Solution

Competition

Unique Selling Point

Magic inside

Business model

Call to action

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9 C’s

Concise

Clear

Compelling

Credible

Conceptual

Concrete

Consistent

Customized

Conversational

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Made to stick

Simple

Unexpected

Concrete

Credible

Emotional

Stories

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

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Learning by doing

2 options

Everyone thinks about its own business

Groups to address new opportunities

Contest for best business model/elevator pitch

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Thanks!

// Diego Bartolomé, PhD

<address> C/ Les Planes 39 – 08201 Sabadell – Spain

<phone> +34 93 711 29 96

<cell> +34 670 331 225

<email> dbc@tauyou.com

<www> tauyou.com