2012.11.13 FAME CPH BMgen Introduction

transcript

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www.vujade.com

Jasper !Bouwsma!Founder & CEO !Vujàdé Ltd.!

FAME !Workshop!Copenhagen, Denmark!2012.11.13!

Business !

Model !

Generation!

A common language !

to develop and

discuss

business models i

n teams. !

Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

d. –

Photo by: Vujàdé Ltd – Jasper Bouwsma

WHO WE ARE

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www.vujade.com

WHAT WE DO

1. CORPORATE CONSULTING

2. STARTUP SUPPORT

3.  INCUBATION

À PROPOS

OUR PARTNERS:

Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at

the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.

TODAY’S

Business Modeling

Business Modeling “Tomorrow there will be free beer” !

Alexander Osterwalder Probably the most successful Swiss Business Book author.

Insert Photo of book with Jasper’s Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

AGENDA

YOUR BUSINESS MODEL

DEFINITION

9 BUILDING BLOCKS

FYI WATCH AND LISTEN. DON’T MAKE NOTES. THIS PRESENTATION HAS 64 SLIDES JUST DOWNLOAD IT AFTERWARDS ON WWW.SLIDESHARE.NET/VUJADE

QUESTION HOW MUCH DOES 1KG COFFEE COST

CHF4.95

CHF95.-

WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE

RESULT 2011 USD3.2B

(BY A SINGLE PRODUCT…)

Note: Expectation 2012 USD4.0B!

WHAT IS A BUSINESS MODEL

60 SECONDS PAIRS OF 2

A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

REVENUE MODEL ≠

BUSINESS MODEL

AGENDA

YOUR BUSINESS MODEL

DEFINITION

9 BUILDING BLOCKS

Business Model Canvas: Creating a common language for business modeling.

KEY PARTNERS CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE REVENUE STREAMS

Alexander Osterwalder www.businessmodelgeneration.com

THE BUSINESS MODEL CANVAS

The target audience for a business' products and services.

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The products and services a business offers (Your Elevator Pitch)

VALUE PROPOSITION

“ The vacuum cleaner that doesn’t lose suction. ”

VALUE PROPOSITION

Nokia’s Value Proposition

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The links a company establishes between itself and its different customer segments.

Photo by: Satbir Singh

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The means by which a company delivers products and services to customers.

CHANNELS

Remark: think beyond the value chain and include all the touch points you have with your customers.

CHANNELS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The way a company makes money through a variety of revenue flows.

REVENUE STREAMS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.

KEY ACTIVITIES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Key resources are the assets required to offer and deliver your value proposition to your customer segments.

KEY RESOURCES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Some activities are outsourced and some resources are acquired outside the enterprise.

Photo by: Theen “How Much?”

KEY PARTNERS

Photo by: Che

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The monetary consequences of the means employed in the business model.

Photo by: Theen “How Much?”

COST STRUCTURE

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

SCHLÜSSEL- PARTNER

KUNDEN SEGMENTE

WERTANGEBOT KUNDEN-BEZIEHUNGEN

KANÄLE

SCHLÜSSEL- AKTIVITÄTEN

SCHLÜSSEL- RESSOURCEN

KOSTENSTRUKTUR EINNAHMEQUELLEN

Haus-halte!

N- Club!

Stores!

Produk-tion!

Marketing!

Machine!Produz-enten!

Produk-tion!

Distri-bution!

Marketing! Machine! Kapsel!

Call!Center! N.com!

Marke!Produk-tions- anlage!

Distri-

butions-

kanäle!

Einzel-handel!

Patents!Patente! Geschäftskunden!

THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT 56

WHY WILL NESPRESSO EVEN

BE MORE SUCCESSFUL?

AGENDA

YOUR BUSINESS MODEL

DEFINITION

9 BUILDING BLOCKS

“ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND

CAPTURES VALUE “

9 BUILDING BLOCKS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT

Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”

In times of change learners inherit the earth;

while the learned find themselves beautifully equipped to deal with a

world that no longer exists.

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Vujàdé Ltd. Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Elfenaustrasse 13

CH-2502 Biel/Bienne

+41 (0)32 32 32 300

Online

www.vujade.com

contact@vujade.com

VujadeLtd Phot

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www.vujade.com

VUJÀDÉ LTD COLLECTION OF BUSINESS MODEL CANVASES

See our SlideShare !www.slideshare.net/vujade!And Enjoy !:)!

2012.11.13 FAME CPH BMgen Introduction

Education