2013 ammc donormemberretentin

transcript

Donor and Member Retention through Donor Relations

Lynne M. Wester @donorguru

Director of Stewardship and Donor RecognitionYeshiva University

Donor Recognition and Stewardship

• Is there a better way to do this?

• What are some ways that we can better serve our donors?

• What is someone else doing that we’re not?

• Is there an app for that?

• Making Innovation a Priority

Who are we talking about?

• High Level Annual Donors

• People Falling through the Cracks

The Facts, Just the Facts

What is your retention rate?

• At YU we went from 48% to 72% in three years of concentrated donor relations efforts

• What would a 10% increase in retention mean to your museum?

The “Blanket” Approach

Data Analysis and Leveling

• A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million

• B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus

• TPF= Total Philanthropic Funds=Cash+Pledges

• A.734 constituents

• B.186 constituents

Other Groups Added

• Loyalty Donors

• First Time Donors

• Anyone who needs extra touch and care

What drives your member donors?

• Belonging, feeling connected

• Nostalgia, memories from when young

• Staying connected, even if out of town

• Personal help

• Incentive to visit

Calendar Approach

• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast

Impact Piece

Postcards

Emails

44% open Rate!

Thank a Donor Week

Building Updates

Thank a Thon

Website

Questions? Comments

• Lynne Wester

• wester@yu.edu

• www.donorrelationsguru.com

• Friend me on Facebook

• Follow me on Twitter @donorguru

2013 ammc donormemberretentin

Education