Post on 14-May-2015
transcript
Social Mediaand
Public Works
Dave Lawry, P.E.Chastain and Associates LLC
Pam Broviak, P.E.Illinois Dept. of Transportation
Introductions
SOCIAL MEDIA and PUBLIC WORKS
SOCIAL MEDIA and PUBLIC WORKS
What is Social Media?
SOCIAL MEDIA and PUBLIC WORKS
How does your agency currently communicate public works
activities with your community?
SOCIAL MEDIA and PUBLIC WORKS
What do you think about the use of social media for public works?
SOCIAL MEDIA and PUBLIC WORKS
Definitions of Social MediaWikipedia – “Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.”
Merriam Webster – “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”
Urban Dictionary – “participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.”
BREAK(Tick Tock!)
SOCIAL MEDIA and PUBLIC WORKS
Group Discussions
• Elgin Blizzard • Peru Traffic Problem
SOCIAL MEDIA and PUBLIC WORKS
SOCIAL MEDIA and PUBLIC WORKS
BREAK(Tick Tock!)
• Opportunities• Technologies• Social Media Tools• Organizational Use• Challenges• Self Assessment
SOCIAL MEDIA and PUBLIC WORKS
Technology in our lives is increasing at an exponential rate
The importance of communication has increased
The rules have changed
SOCIAL MEDIA and PUBLIC WORKS
Keys to good communication
SOCIAL MEDIA and PUBLIC WORKS
Public Safety - Emergencies
SOCIAL MEDIA and PUBLIC WORKS
Messages
• traffic updates• road closures• Outages• Shelter• Hazards
• Grants• Support• emergency
updates/forecasts
Public Safety -
Emergencies
SOCIAL MEDIA and PUBLIC WORKS
TwitterExample
Public Services
SOCIAL MEDIA and PUBLIC WORKS
Messages
• Availability• Disruptions• Schedules• Cost• payment
information
• Improvements• guidelines
Public Services
SOCIAL MEDIA and PUBLIC WORKS
Live Mapping Example
Public Plans & Improvements
SOCIAL MEDIA and PUBLIC WORKS
Messages
• project description• purpose and need• Timeline• disruptions• general information• status updates
Public Plans & Improvements
SOCIAL MEDIA and PUBLIC WORKS
BloggingExample
Public Events
SOCIAL MEDIA and PUBLIC WORKS
Messages
• Description• schedule
Public Events
SOCIAL MEDIA and PUBLIC WORKS
Flickr Example
Education/Training
SOCIAL MEDIA and PUBLIC WORKS
Messages
• Policies• Procedures• Safety• civic duty and responsibility
Education/Training
SOCIAL MEDIA and PUBLIC WORKS
http://youtu.be/jDh12w-jcfs
Audience
SOCIAL MEDIA and PUBLIC WORKS
Platform
Timeline
Challenges
• Education – who, how, where, and if
• Inconsistent use – Sporadic use of social media; sites not maintained or updated
• Responsiveness – Information is posted; no one responds to questions or comments
posted
SOCIAL MEDIA and PUBLIC WORKS
Challenges• Competing messages – everyone is a
publisher
• Competing platforms – not found on every platform or in every online community
• Trust - no public trust of information
• Legal
SOCIAL MEDIA and PUBLIC WORKS
Perspective & Understanding
SOCIAL MEDIA and PUBLIC WORKS
From the Sept. 27, 2013, post by: http://www.949thebull.com
SOCIAL MEDIA and PUBLIC WORKS
What is your organization doing right?
SOCIAL MEDIA and PUBLIC WORKS
What is your organization doing wrong?
SOCIAL MEDIA and PUBLIC WORKS
What are the challenges to use of social media in your
community?
SOCIAL MEDIA and PUBLIC WORKS
What do you think about the use of social media for public works?
Thank You! Questions?
Pam Broviak, PEPublic Works Grouppwg@publicworksgroup.comTwitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSlides at: http://www.slideshare.net/publicworksgroup
Dave Lawry, PEChastain & Associatesdlawry@hlcllp.comhttp://www.linkedin.com/pub/david-lawry/17/157/b20http://www.twitter.com/dlawry
SOCIAL MEDIA and PUBLIC WORKS