Post on 15-May-2015
description
transcript
Getting out of the Fire:
A Case Study in National Crisis
Response
Brendon Shank - Society of Hospital MedicineTodd Von Deak, MBA, CAE - TVD Associates
PRSA Health Academy - May 2013
Todd Von Deak, MBA, CAE
How your organization “acts” in the years leading up to a crisis matters!
Brendon Shank
Think big. Crisis tempts us to get small...
Big Take-Aways: Any Others?
@bshank @tvondeak
“Every second counts. Stakeholders are
demanding new levels of transparency and
accountability. Every company is or will be in
crisis. Those that answer the call transform crisis into opportunity.
Those that don’t risk everything.
Richard Levick, Esq.www.levick.com
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What’s a Crisis?
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This is a Pretty Good Sign
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But This Was the Confirmation
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Potential Misstep #1
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Action Step #1 - Set Up Watch Towers
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Potential Misstep #2
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Potential Misstep #3
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- Do Good
- Build strong external relations
- Establish crisis preparation process for the first 24 hours of a crisis
- Have bridge messages at the ready as a foundation
- Establish leadership team and spokespeople in advance
Act Before
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Act During
And Ride the Waves...
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SHM supports the call to action by Senators Baucus and Grassley on the critically important issue of disclosure in healthcare…we will continue to work towards becoming a model for others.
We have learned from this experience, are proud of our current actions to be transparent and open in all of our communications, and we will continue to work towards becoming a model for others.
SHM supports the call to action by Senators Baucus and Grassley on the critically important issue of disclosure in healthcare. We look forward to continuing to make a positive contribution to their efforts.
SHM began to work with CMSS to reshape our transparency and conflict of interest policies…and we will continue to work towards becoming a model for others.
Prior to when this issue was first reported in 2010, SHM began to work with the Council of Medical Specialty Societies (CMSS) to reshape our transparency and conflict of interest policies. We have learned from this experience, are proud of our current actions to be transparent and open in all of our communications, and we will continue to work towards becoming a model for others.
@bshank @tvondeak
@bshank @tvondeak
In the End, A Little Luck Doesn’t Hurt
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Todd Von Deak, MBA, CAE
How your organization “acts” in the years leading up to a crisis matters!
Brendon Shank
Think big. Crisis tempts us to get small...
Big Take-Aways: Any Others?
@bshank @tvondeak
Brendon Shank - Society of Hospital Medicine
bshank@hospitalmedicine.org@bshank
Questions?
Todd Von Deak - TVD Associates
todd@toddvondeak.com@tvondeak
@bshank @tvondeak