2014-04-15 Digital Listing Presentation...

transcript

The Digital Listing PresentationHow to Get More Listings in Today’s Highly!Competitive Market of Real Estate Sellers

Get the ENTIRE Presentation by texting your email to!

512.872.4368

In this training, we will cover…• Overcoming the market forces

affecting real estate professionals from getting housing inventory.

• Getting an “Instant Competitive Advantage” using a Digital Listing Presentation.

• 7 Elements of an Effective Digital Listing Presentation.

After this training, you will…• Know what’s affecting your ability to find

housing inventory and increase your share of the inventory coming on the market.

• Understand how to attract home sellers by anticipating exactly what they want and placing it in your marketing and listing presentation.

• How to create and present a Digital Listing Presentation that will impress home sellers and sign more listings and get more referrals.

Market Forces affecting inventory…• The inventory of newly constructed homes is essentially at a 50-

year low.

• New home construction reached the 3rd highest level in the past 66 months, yet it's insufficient to satisfy demand.

• Another 50% increase in housing starts is needed to help relieve the inventory shortage conditions.

• Months Supply dropped 40.10% on a national level between 2011 and 2013 (from an average of 8.3 months to 4.9 months).

Source: National Association of REALTORS®

REALTOR® membership on the rise…

The Bottom Line…

The lack of housing inventory will continue placing pressure

on YOU when it comes to finding inventory and

generating listings in 2014.

Using your Digital Listing Presentation to set you apart from the competition…

• Expert positioning story using technology in real estate.

• The “old way” versus “new way” of doing business dialog.

• Put your client “in control”.

• Switch into the role of the trusted advisor.

The “Marketing Proposal”

1. Ask Questions

2. Inspect the Home

3. Show Marketing Proposal

4. Pricing Conversation

5. Signing the Agreement

The Marketing Proposal is presented as part of the 5-Step Listing Appointment

5 Crucial Elements of any Listing Presentation… Digital or Not.

• Aesthetically appeal!

• Customized to Seller

• Not too much text

• Send links to online reviews before the appointment.

• You need their help to know when anything jeopardizes the 5th Star

Online Reviews

88% of people are influenced by online reviews

Almost 75% of people trust online reviews just as much as a personal recommendation…

• Your Performance Advantage!

• “What’s in it for me?”!

• Demonstrate your Market Expertise

• Market home to potential buyers!

• Explain marketing process

• Brand association

Reputation

Seller Support

$1,335 Value

$297!To Get Started Today!

GO TO: ThePaperlessAgent.com/azoffer

77.7% SAVINGS• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

iPad® for Real Estate™ !$397

I Just Bought My iPad®, Now What?™ $97

Evernote Business Process Templates!$97

Sellers Net Calculator!$47

» Today’s Special Offer «

Digital Listing Presentation Power Pack!$697

2014-04-15 Digital Listing Presentation...

Documents