Display Ads and You: How to Tune Up Your Display Marketing

Cole WattsTheeDesign

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3 Things You’re Doing Wrong with Your Display Ads

1. Not taking Advantage of Bid Adjustments

2. Wasting Money on Non-Qualified Customers

3. Remarketing to Everyone

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What is Display Advertising?

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Benefits of it Over Search?

• Allows You to Create a Captivating Ad Using Images and Video

• Allows You To Precisely Target People

• Allows You to Reengage with People Who Have Previously Visited Your Website

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It’s Similar to Search

• Time• Scheduling• Budget• Targeting• Languages• Location

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People Are Still Getting it Wrong

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1. Use Keywords, Interests, Demos, & Topics

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Understanding Keywords, Interests, Topics, & Demographics

• Keywords– Keywords that are used Base on Your search.

• Interests– Ad Correlates with User Behavior

• Topics– Ads Based on Content of Page

• Demographics– Age, Sex, and Parental Status

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Bid Adjustments

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FREE TIP: Google Display Manager

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2. Trim Your Audience

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Understanding How to Eliminate Fraudulent Clicks

Placements- Actual Listings of Where Your website IsExclusions- Categories of Where Your Exclusions Are

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Manage Your Reports

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FREE TIP: Remove Porn, Pills, Poker, and Apps

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3. Remarketing

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Understanding Remarketing

- Visitors Who Visited a Page

- Visitors Who Did Not Visit Another Page

- Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates

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Customize Your Remarketing

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FREE TIP: WhoisRetargeting.Me

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Recap

1. Use Keywords, Interests, and Targets1. Use Bid Adjustments

2. Trim Your Audience2. Eliminate Wasteful Spending

3. Customize Your Remarketing3. Use Remarketing to Your Advantage

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About Me

Find me Online?• www.ColeWatts.com• www.TheeDesign.com• www.RallyTheTriangle.com• www.TeamMovenberRDU.com• www.TriangleInteractive.org• www.FoodBank24.org

Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie.

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