2014 Digital trends and problems

Stockholm, January 2014Janus Boye, J. Boye

jb@jboye.com, @janusboye

4 key trends

It is all about engagementincl. personalization & big data

The connected customertowards omni-channel

Empowering mobile usersit is all about productivity

The digital agency as king makers

they own the customer

3 problems organisations are trying to solve in 2014

Become a digital businessget a new mindset or go bankrupt

Connecting the dots digital is where brand and identity

disconnects

From analytics to intelligencedeveloping metrics to inform decision

making

Many still don’t get the basics right

Many migrations in 2014customers looking for the safe choice

Top brands struggleand are looking for friends to help them out

Lack of understandingCIO vs. CMO view

Lack of understandingcommunity and culture fit