Creative Donor Engagement and Communication Strategies

Lynne M. Wester

@donorguru

Road Map

• Why Donors Matter

• What if?

• Status Quo?

• Techniques

• Best Practices

Segments to Watch For

• Loyal Donors

• Married Alums

• Dual Degrees

• Widowed Donors/Golden Oldies

• Monthly Donors

• Employees/Faculty/Staff

• Recent Graduates/Younger Donors

• Digital Donors

Techniques

Ideas

• Focus on endurance of gift, not size of gift

• One special touch a year aimed at their population

• Channel Matters

• Tell Stories

• Show Impact

Be Honest!

The BEST!!

Thank You, Questions?

• Lynne M. Wester

• lynne@donorrelationsguru.com

• www.donorrelationsguru.com

• @donorguru