Transform Your Donor Relationships

Lynne M. Wester

@donorguru

Status Quo?

• Receipt within 48 hours

• Acknowledgment within…?

• Is that all?

• Don’t send a decal, magnet, pen, etc

• Don’t ask again right away

What If?

• You were able to raise your first time donor retention from 48% to 58%?

• What would that means in terms of $s and Donors?

• How does that affect your pipeline?

• Happy Donors tell…

• Unhappy Donors tell…

Too Much Looks Like Everything Else:

WHAT WE THINK DONORS WANT

• Gifts

• Plaques

• Certificates

• Donor Honor Roll

• Fancy Events

WHAT DONORS REALLY WANT

Access

Information

Experiences

Techniques

Ideas

• Focus on endurance of gift, not size of gift

• One special touch a year aimed at their population

• Channel Matters

• Tell Stories

• Show Impact

The BEST!!

Thank You, Questions?

• Lynne M. Wester

• lynne@donorrelationsguru.com

• www.donorrelationsguru.com

• @donorguru