Post on 22-Jan-2018
transcript
P2P GEEK OUT
Name: Ryan O’Keefe
Hometown: New Orleans
Position: Principal Consultant
Years in the League: Five
Specialty : Luminate Online;TeamRaiser
Fact: Mardi Gras is a national holiday
Name: Shana Masterson
Home base: Rhode Island
Position: Senior Consultant
Years in the League: Fifteen
Specialty : P2P Strategy; TeamRaiser
Fact: Have never deflated a football.
Name: Andy Welkley
Hometown: Rochester, NY
Position: Marketing Manager
Years in the League: Four
Specialty : P2P Strategy; TeamRaiser
Fact: Volleyball Coach
Tweet this session!
#bbcon #bbgeekout
@P2PCaptAndy
@npshana
Source: GoGetFunding
http://visual.ly/crowdfunding-success-statistics
PS: Non-Profits have ALWAYS been CROWDFUNDERS!
7.17.15
Fundraisers
Donors
Non-Profit
P2P Relationships & Responsibilities
CREATIVITY = CONNECTING DOTS
AWAKEN THE FORCE
OF PEER FUNDRAISING
The force awakens
Adventure? Excitement? A DIY
Fundraiser craves these things.
What’s your DIY destiny?
$34 $65
$179
$487 $498
$0
$100
$200
$300
$400
$500
$600
5K Walk DIY Ride Endurance
Online Fundraising Average
The force is strong with this one
16%
31% 33%
67% 69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
5K Walk DIY Endurance Ride
Online Conversion Rate (% fundraising)
The force is strong with this one
one teamraiser View site
(+) Customizable by Participation Type
(+) Less Maintenance
(-) One-Time Registration
Date-based diy
View site
Date-based diy
View site
(+) Everyone is on the same schedule
(+) Consistent communications
(+) Complement to year-round campaign
Great Scott! The Cubs
didn’t win the World
Series…On the bright
side, shopping now
integrates with P2P!
PURCHASE PRODUCTS
SOFT CREDIT TEAMS/
PARTICIPANTS
REPORTING
teamraiser and ecommerce
CREATIVE WAYS
enable fundraisers to sell
actual product
View site
WHAT DOES IT LOOK LIKE?
VIRTUAL TOY DRIVE
I do not think it means what you think it means.
Rethink Team & Company Functionality
View site
Rethink Golf Tournaments
View site
SUCCESS OVERNIGHT
gamification
GAMIFICATION Connect the dots
GAMIFICATION Connect the dots
Types of badges
• Milestone badges – triggered by
amount.
• Team captain badge
• Personal donor badge
• Behavior based
• Group based
• Set up using conditionals and s-tags
CUSTOM BADGES Custom badge ideas
Badge Flair
Light up as you earn them!
Badge Flair
A badge is a piece of flair.
It is not a strategy.
SOCIAL IS ALL AROUND US
SOCIALLY ENABLE YOUR FUNDRAISERS
SOCIALLY ENABLE YOUR FUNDRAISERS
INTELLIGENT ADVERTISING
Smart Targets
People who like your page (s)
Custom upload: Past participants
Custom upload: Active constituents
Quick hits
Fundraising wins
Mission
Prizes
Skip the thank you
Tweet us your P2P geek finds!
@npshana
@P2PCaptAndy
#bbcon #bbgeekout