Month In-Depth SuccessSecrets Topicof Essential PlannedBonus eBooks:One eBooks: eBooks: Events (MainFeature) Feature themonth Guides Distribution ToughQuestion Specialty Compilation (Live&Virtual)

*Ad due dates are the 10th of the month prior**All Essential Guides will have bonus distribution at DMA 2015

***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues

2015 EDITORIAL CALENDAR

Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com

September

November

October

February

March

April

May

June

July/August

December2015/January2016

December/January

2015 Marketing Outlook

Datafication of Marketing

Marketing&Tech

Innovation Awards

The Changing Dynamic

of Customer Loyalty

Marketing Hall of Femme

Redefining Data Privacy

A Day in the Life of Direct

Marketing

What’s Next in Customer Experience Marketing

The Intersection of Ad Tech

and Marketing

40 Under 40 Awards

2016 Marketing Outlook

Content Marketing: The Good,

Bad, & Ugly

Blending Direct and

Brand Marketing

Time Manage-ment for Marketers

Segment-ation and Targeting

Storytelling

Email Marketing

B2B Marketing

Omni-channel

Marketing

Mobile Strategies

Data/Analytics

Lead Gen Strategies

Customer Lifetime

Value

Mobile Marketing

Omni-channel

Marketing

Predictive Analtyics

Direct Response

Video

Segmenta-tion and Targeting

Lead Gen Content

Marketing

Marketing Auto-mation

Programmatic

Privacy

Social

Marketing Leadership

Attribution

Marketing ROI

Email Marketing

Native Advertising

Marketing Measure-

ment

Customer Loyalty

—

Marketing&Tech

Innovation Awards

—

—

Marketing Hall of Femme

—

—

—

40 Under 40 Awards

Content Marketing Essential

Guide

Social

Demand Gen

Content Marketing

Email Marketing

Customer Loyalty

Data/Analytics

Marketing Tech

Digital Strategies

Segmenta-tion and Targeting

Omni-channel

Marketing

eTail West

Marketing Hall of

Femme, National

Postal Forum

ad:tech San

Francisco

—

CRMC

eTail East

40Under40 Awards,

ERA, GraphExpo

DMA2014, Advertising

Week

ad:tech New York

Marketing&Tech

Innovation Summit

Virtual Event: Mobile Marketing

(Feb 26)

—

Live Event: Marketing Hall of Femme (Apr 24)

Virtual Event: Lead Generation

(May 14)

—

Virtual Event: Social Media

Strategies (Aug 20)

Live Event: 40 Under 40

Awards

—

Live Event: Caples Awards

Virtual Event: Content Marketing

(Dec 3); Live Event:

Marketing&Tech Innovation Summit

Attribution

2015 Predictions;

Content Marketing Essential

Guide

Marketing Automation

Marketing&Tech

Innovation Summit

—

—

—

—

Omnichannel Marketing

—

—

Email Marketing

—

—

Direct Mail Marketing

Social Media

Strategies; Caples Awards

Analytics

Virtual Event: Content Marketing

(Dec 3, 2014); Live Event:

Marketing&Tech Innovation Summit

(Jan 29, 2015)

Month In-Depth SuccessSecrets Topicof Essential PlannedBonus eBooks:One eBooks: eBooks: Events (MainFeature) Feature themonth Guides Distribution ToughQuestion Specialty Compilation (Live&Virtual)