Post on 09-Feb-2017
transcript
2015 UNL Student Communications Report
Communication Tools, Preferences
and Behaviors
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How do students use free time during class?
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How do students use free time during class?
Checking Email
Social Media
Texting
Studying
0 10 20 30 40 50 60 70
4
How do students use free time during class?
Checking Email
Social Media
Texting
Studying
0 10 20 30 40 50 60 70 80
20142015
5
A couple of related questions that are new for this year…
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Preferred method of contacting staff at academic colleges
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I do not contact college
In-Person
Phone
0 10 20 30 40 50 60 70 80
Preferred method of contacting staff at academic colleges
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How soon students expect a reply when using preferred method
9
How soon students expect a reply when using preferred method
Immediately
Within 1-3 hours
Within 4-6 hours
In the same day
By the next day
Within 2-3 days
More than 3 days
0 5 10 15 20 25 30 35
10
Which social network is used by the most students?
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Which social network is used by the most students?
Vine
Google+
Snapchat
YouTube
0 10 20 30 40 50 60 70 80 90 100
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Which social network is used by the most students?
Vine
Google+
YouTube
0 10 20 30 40 50 60 70 80 90 100
20142015
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What type of content are students most likely to share w/friends?
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What type of content are students most likely to share w/friends?
Upcoming Event
Video
News
Photo
0 10 20 30 40 50 60 70 80
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What type of content are students most likely to share w/friends?
Upcoming Event
Video
News
Photo
0 10 20 30 40 50 60 70 80
20142015
16
More new questions in 2015
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How often do students use Facebook?
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How often do students use Facebook?
More than once a day
About once a day
A few times a week
About once a week
About once a month
Less than once a month
0 10 20 30 40 50 60 70
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Most frequent Facebook activity
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Most frequent Facebook activity
Reading to keep up with friends
Liking and/or commenting on others' posts
Engaging in groups
Reading to keep up with family
Doing something else
Posting content on your timeline
0 10 20 30 40 50 60
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Facebook usage in the past 12 months
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Facebook usage in the past 12 months
Decreased dramatically
Decreased some
Remained the same
Increased some
Increased dramatically
0 5 10 15 20 25 30 35 40 45
23
How often students use Twitter
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How often students use Twitter
More than once a day
About once a day
A few times a week
About once a week
About once a month
Less than once a month
0 10 20 30 40 50 60 70
25
Twitter usage in the past 12 months
26
Twitter usage in the last 12 months
Decreased dramatically
Decreased some
Remained the same
Increased some
Increased dramatically
0 5 10 15 20 25 30 35 40
27
How often students use Instagram
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How often students use Instagram
More than once a day
About once a day
A few times a week
About once a week
About once a month
Less than once a month
0 10 20 30 40 50 60 70
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Instagram usage in the past 12 months
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Instagram usage in the past 12 months
Decreased dramatically
Decreased some
Remained the same
Increased some
Increased dramatically
0 5 10 15 20 25 30 35 40 45
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Which @UNLincoln social channel has the most student engagement?
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Which UNL social channel has the most student engagement?
Vine
Google+
Snapchat
YouTube
0 10 20 30 40 50 60
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Which UNL social channel has the most student engagement?
Vine
Google+
YouTube
0 10 20 30 40 50 60
20142015
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What is students’ primary source of info about UNL?
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What is students’ primary source of info about UNL?
On-Campus Postings & Bulletin Boards
Next@Nebraska
UNL Today Website
Word-of-mouth
Email from UNL Senior Admin
UNL Social Media
0 5 10 15 20 25
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What is students’ primary source of info about UNL?
On-Campus Postings & Bulletin Boards
Next@Nebraska
UNL Today Website
Word-of-mouth
Email from UNL Senior Admin
UNL Social Media
0 5 10 15 20 25
20142015
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What prompted students to go to a recent (non-athletic) campus event?
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What prompted students to go to a recent (non-athletic) campus event?
Social Media Post
Professor Recommendation
Poster/Sign
Friend's Invite
0 10 20 30 40 50 60
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What prompted students to go to a recent (non-athletic) campus event?
Social Media Post
Professor Recommendation
Poster/Sign
Friend's Invite
0 10 20 30 40 50 60
20142015
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How far in advance do you plan to attend free on-campus events?
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How far in advance do you plan to attend free on-campus events?
A few weeks
>1 week
1 week
A few days
That day
0 5 10 15 20 25 30 35 40 45 50
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Takeaways• Colleges/Departments – email comm
plan
• Broader UNL messages – talk to Tyler
• Events – incentivize bring a friend, 1 wk out
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Prepared: April 2015
• Thanks to: Bureau of Sociological Research Department of Sociology University of Nebraska–Lincoln
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Thank you, too.
@aschad
#UNLTT - Think Tank