Post on 16-Apr-2017
transcript
The 4th Annual Saratoga Wi-Fi Summit
The Agenda Today
• Part 1• The Converged Network, Ryan Donnelly• TE2 – The Experience Engine, Marjorie Hsu
• 30 minute Break• Part 2
• Ruckus Wireless, Kevin O’Neill• Wi-Fi Metrics, Brian Epstein
Monetize - How can the Wi-Fi network increase profits?
Optimize - How can the Wi-Fi network increase operating efficiencies and lower costs?
Respond - How can the Wi-Fi network respond to dynamic business and technology needs?
Elevate - How can the Wi-Fi network elevate the user experience?
Using Technology to Deliver MORE!
Identify your Technologies• HSIA• Security• Entertainment• PMS• IPTV• VoIP• Mobile POS• Guest Engagement & Customer Service
• Proven track record and references• Leading edge provider of goods and/or services• Ability to manage other vendors• Compliance with industry security standards• Brand Certifications
Choose your Vendors
Infrastructure Cabling and Bandwidth
Define your Level of ConvergenceWhat services, technology, and security do you need?
Behind the Firewall Outside the Firewall Air Gap / Security
Define your Network RequirementsEnsure your network will support your services
Switching Firewall Gateway Redundancy
Define your Vendor RequirementsEnsure parties understand their responsibilities and are held accountable
• Details are clearly spelled out in a formal agreement or letter of understanding
• Ensure quality of service from Firewall to AP’s and Ethernet ports
Onsite Project Management and CoordinationVital Piece to ensure a property opens on time with the right technologies, working the right way and delivering MORE!
ISP Cabling
Wi-Fi
PMS and Custom
Integration
3rd Party Integration
THE EXPERIENCE ENGINE
TRANSFORMING THE GUEST EXPERIENCE
© 2015TE2. Confidential & Proprietary.
Experience is the New Battleground for Brands89% expect to compete on this basis and are investing today to win ~ Gartner
TE2: TRENDS
TE2 | THE EXPERIENCE ENGINE, INC Source: Gartner “Importance of Customer Experience is on the Rise” September 2014
Increase engagement, activation and revenue by delivering guests what they actually need, in real-time.
Enrich and extend the hotel and resort experience with a wide-range of personalized interactions delivered across mobile, wearable and digital technologies.
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
TE2:WHAT WE DO
TE2 Transforms Your Guest Experience
When - at the right time
Who - to the right guest
Where - at the right place
Take the guesswork out of marketing
Transactions & Commerce
Make it easy to purchase, in the moment, with bill to folio, eWallet
or other 3rd party payment methods.
© 2014TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
TE2: PLATFORM FEATURES
Convenience & Engagement
Make it easy for people to interact with brands and dramatically
enhance their experience on property or in-venue. Drive more engagement
and convenience to enable greater NPS and likelihood to recommend.
Promotions & Advertising
Generate incremental revenue with personalized offers, promotions, and
coupons for inventory, activities, food and beverage, and more. Increase redemption with more
relevant targeting based on “who, where and when.”
- Robust Analytics & Reporting -Deliver the insights required to optimize engagement and revenue
Engage, Activate & Monetize with TE2 Experiences
Transactions & Commerce• In-App Purchases• Ticket & Entitlement Redemption• Ticket, Seat, and Room Upgrades• Food and Merchandise• Coupons & Discounts• Meal Pre-ordering• Activity purchases
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
TE2: PLATFORM FEATURES
Convenience & Engagement• Branded Venue Map• Point of Interest Filtering • What’s Near Guest/Me• Wait Times• Scavenger Hunts, Trivia, and
Badges• Virtual Docent• Outdoor Wayfinding
Promotions & Advertising• Expiring Inventory Promotions• Point of Interest Promotions• Skip-the-Line Promotions• Sponsored Advertisements• Greeting & Goodbye Messages
Enable a Wide-Range of TE2 Experiences
TE2: THEME PARK
Skip the line for just $10
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
First-time visitors skip to the front of the line when the wait time is more than 60 minutes for $10. 30,000 sold.
Sea World: Deployed March 2014
IDENTITY: First-time visitorsTIME:
60 Min Wait
PROXIMITY: In Shamu line
TE2: UNIVERSITIES
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
TE2 is their mobile experience platform to engage their campus community and drive revenue, sponsorship and convenience.
ASU: Deployed May 2015
IDENTITY: Incoming Freshman
TIME: Just after
Campus Tour
PROXIMITY: On CampusNear Bookstore
TE2: HOSPITALITY
Welcome guests & make them feel special. Streamline check-in and personalize info about the property and activities.
FOR EXAMPLE
Welcome to the Grand Hyatt Kauai.
Don’t forget to reserve Camp Hyatt by 6 pm.
TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.
IDENTITY: Guest with family
TIME: 2:00pm
PROXIMITY: Just checked in
TE2 | THE EXPERIENCE ENGINE, INC
TE2: HOSPITALITY
Hyatt Diamond member guests staying at Grand Hyatt Kauai with kids after 2pm get 20% off kayak excursion
FOR EXAMPLE47
© 2015TE2. Confidential & Proprietary.
TIME: 2:00pm
IDENTITY: Diamond Member, have kids
PROXIMITY: Grand Hyatt Kauai
TE2: MISSION CONTROL
• TE2 selected by Cedar Fair to power digital guest experience across 11 parks nationwide
• Kings Island first to launch on May 21st – prior to Memorial Day
• Over 50k registered users since launch
• Convenience and promotion oriented experiences
• Visualize real-time in-venue guest activity
• Automate campaigns or broadcast ad-hoc
• Measure performance with integrated dashboard & analytics
© 2014TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
Customer Spotlight: Cedar Fair – Kings Island
TE2: THEME PARK
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
Launched Fast Lane promotion at 5 pm and sold 500 in the next two hours.
IDENTITY: Season-pass holderTIME:
5:00 pm
PROXIMITY: In roller-coaster line
Jump to the Front with Fast Lane!
Purchase your Fast Pass Now
and don’t wait in line!OF COURSE!
FAST LANE
$25.00
ORDER NOW
Kings Island: Deployed May 2015
Enterprise & Proximity DataOur Connector Framework securely maps andingests your enterprise data asynchronously orin real-time. We collect and correlate locationdata from GPS, WiFi positioning, BluetoothBeacons, and NFC touchpoints.
Unified IdentityWe use this information to progressively build aunified identity in real-time based on consumerinteractions. These profiles power experiences.
Consumer TouchpointsOur Device SDK makes it easy to deliver theseexperiences - to the right consumer, at the righttime, in the right place, on the right device
TE2 EXPERIENCE MARKETING PLATFORM
© 2015TE2. Confidential & Proprietary.
The Impact: Measurable Revenue Growth
TE2: HOW WE DRIVE MONETIZATION
Assumptions: 25M guest per year, 20% opt-in to mobile or 5M guests
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
“TE2 created a new revenue channel for us that did not exist before. Promoting and selling our high margin products to guests, in-venue, when they need them, is a no-brainer.”
Darla Morse, SeaWorld CIO
Per Cap Loyalty & NPS Sponsorship & AdFood/Bev/
Merchandise promotions based
on relevancy to your guests
$2 per guest=$10M
Convenience & engagement build loyal fan base and
increase Net Promoter Score
+ NPS 5%
Provide new ad/sponsor opportunities, Coke,
Unilever.
3 brands at $1M/Yr = $3M
Total Revenue
$13M
The Impact: Measurable Revenue Growth
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
Delight & Engage Guests
Build Loyal Champions & Drive Up NPS
Increase Average Revenue per Guest
Winning in the Experience Age
Thank You
Breaktime!Time for a 30 minute break.
Ruckus Wireless Confidential27
Kevin O’NeillTSM Ruckus Wireless
28
Outgrew market Gained share Solid Q1-3 bottom line New talents Product improvements
Enterprise Vertical Concentration
Hospitality
Education
Telecom
MDU
Gov-ern-
mentHealthcareRetailVenueLogisticsManufacturingNon Profit
Finance
Others
Ruckus Wireless Confidential29
Enterprise Customer MomentumTotal Enterprises End-Customers
o 14,837 New Customerso 30% E/U repeat customers
2009 2010 2011 2012 2013 2014
5,57
9 11,5
79
21,7
01
33,3
73
48,2
10
Ruckus Wireless Confidential30
Market Share Trends
ARUBA
HP
MOTO/ZEBRA
MERU
JUNIPER
XIRRUS
AEROHIVE
UBIQUITI
RUCKUS
10%
50%
6%
2%4%
8%
12%
...
54%52%
3Q144Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Aruba
HP MotoUbiquitiAerohiveXirrusMeruJuniper
Cisco
Source: Dell’Oro Group
2Q14
• Enterprise• Digital classroom for K-12: US e-rate, (MoE maintenance of effort) funding in other
countries• 11ac wave 1 & wave 2 upgrades• Public Wi-Fi service expected in every public venue / public enterprise
• SP• US MSOs ( Multiple System Operator ) & international cable/fixed operators • Enterprise (esp SMB) managed services offered by MSOs, MNOs ( Mobile Network
Operator), MSPs• Deployment or funding by OTT (over the top content providers) operators, eg,
Google, Facebook, Tencent, Alibaba• Wi-Fi Calling buzz
• Developing/under-served markets
32
Market Drivers for 2015
Ruckus Wireless Confidential
Introducing ZoneFlex H500Product Summary 802.11ac, 2x2:2, dual band concurrent BeamFlex+ Adaptive Antennas with Polarization Diversity (PD-MRC) Matched Band Coverage Supports In-room Private Networking 5 Ethernet ports
1 rear-facing 10/100/1000 & PoE in 4 front-facing 10/100, single PoE out
Bluetooth Low Energy (BLE) Smart Beacon Support Cable channel for pass-through applications Mounts to worldwide standard electrical outlet boxes
Single-gang wall-plate width (3.5 x 6.3 x 1.2 inches )
ZoneFlex 9.10 / vSCG 3.0 / SCG 3.1
33 RUCKUS PROPRIETARY AND HIGHLY CONFIDENTIAL
Industry’s first wired-wireless wall switch access point with adaptive antennas!
Embedded BeamFlex+ Adaptive AntennasAvailable Q1 2015
H500 Typical Markets
• Hotel Guest Rooms
Hospitality
• MDU Residences
Multi-Dwelling Units
• University student housing
Student Housing
34 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Converged Guestroom Connectivity
Gigabit Ethernet Uplink
High Performance Guest WiFiDual Band 802.11abgn/ac
Wired Guest Access
Networked guestroom infrastructure
IP Telephone
IPTV
PoE
STB
Cable pull-throughPBX phone
H500BLE Beacon
BLE Beacon Service e.g. Rewards Program Offer, WiFi Onboarding…
Highlights
Dual band 802.11ac 4x4:4 Access Point
1733 Mbps (5 GHz), 800 Mbps (2.4 GHz)
80 MHz channelization 256-QAM modulation (both 2.4 & 5 GHz)
BeamFlex+ Polarization Diversity
MU-MIMO (up to 3ss)
Chip-based Transmit BeamForming
2x Gigabit Ethernet Ports – Link Aggregation (LACP)
USB port for IoT devices e.g. BLE beacons
802.3af/at PoE or 12VDC power – 802.3af Operating Mode Feature
ZoneDirector 9.12 / SmartZone 3.1.1
36
Introducing ZoneFlex R710
Ruckus Proprietary and Confidential
Ruckus is 1st
Industry’s Best Wave 2 802.11ac Indoor Access Point
R710 Applications - Examples
• Mid to large Enterprise
Dense Enterprise
• K-12 Classrooms• Campus Libraries & common
areas
Education
• Convention Centers• Conference halls
Public Venues
37 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
MyDeepBlue Cloud Hosted Evaluation Tools Enforce Worldwide Wi-Fi Standards
Uptime using DBC SNMP Monitoring
Tickets to Login Ratio DBC Ticketing System
Guest Satisfaction Survey Scores
Deep Blue has the tools to evaluate Wi-Fi performance and enforce standards across all properties, worldwide.• Uptime SNMP monitoring• Support ticket-to-login ratio• Guest satisfaction scores• Ticket tracking• Real-time device status• Property comparative meta
analysis
Mimic the User ExperienceThe best way to ensure a great user experience is to see it from their
perspective.
3.75”2.5”
Deep Blue utilizes onsite Raspberry Pi mini computers to:• Achieve a higher level of insight into the property network
• Automatically run regular speed tests to monitor available bandwidth
• Ensure there is bandwidth for users to enjoy their devices
• Use remote desktop software to mimic the guest experience
• Troubleshoot connectivity and authentication
Due to the highly customizable nature of the device, future tests and tools can be developed by Deep Blue’steam of developers
Hotspot 2.0Making the Wi-Fi Roaming Experience as Secure and Easy to Use as With Cellular Data
Hotspot 2.0 makes the user experience as seamless and secure as possible. Users no longer encounter multiple login pages as they roam.
Key Wi-Fi MetricsGet the data you need to understand your network
• Airtime utilization• Average speed of client connections• Bandwidth up/down per radio• Run all three reports by frequency
(2.4GHz/5.0GHz)
Upload
Download
Bandwidth Average Speed
Airtime
Utilized Airtime
Nonutilized Airtime
8 Mbps
1 Mbps
35%
6 Mbps
Key Bandwidth MetricsEnsure your users have the speed they need to enjoy their devices
0
20
40
60
80
100
Advertised Max Speed Advertised Min Speed Actual Download Speed
BandwidthDownload Speed (Mbps)
• % of time meet user minimums
• Pie chart showing % download/upload for each tier
• Latency average and deviation to various websites
• Run reports to see what % of the time a property exceeded x% of the total line
Infrastructure MetricsEnsure your network hardware is performing up to speed
• Average latency inside of the network
• Uptime of network
• Uptime of rooms (not WAPs)
• Record time to get a DHCP address as a client
Differentiation through a Superior Guest Experience
Superior Wi-Fi Management – SNMP Monitoring
Capabilities Efficient, low-bandwidth polling engine scales for testing thousands of devices, providing at-a-glance, real-time network view.
Real-Time Monitoring Real-time monitoring and testing capabilities identify hardware, software, or traffic problems on your network.
Intelligent Mapping Intelligent mapping feature automatically discovers layer 2/3 connections and creates geographical and hierarchical views.
Smart Alerting Smart alerting offers configurable, multi-level notifications for warning, alarm, critical, and up/down conditions. Sends alerts to email, mobile phone (text/SMS), audible alerts, pagers, and run scripts.
Probe Any DeviceBuilt-in probes monitor critical performance statistics on common equipment. Checks availability/outages, packet loss, response time, traffic, and error rates.
• Use best of breed technology• Ruckus designs the best performing AP’s on the market
• Nomadix builds the most feature rich Hot Spot Gateways
• User experience • Seamless roaming across entire property• PAN (Personal Area Network) for each guest• Support for multiple devices including printers and audio/visual steaming devices
The Personal Area Network (PAN)Bring the home networking experience with you when you travel
The Personal Area Network• Each user receives their own Personal Area Network (PAN) via
their own VLAN
• User may register unlimited number of devices• Up to 10 active Wi-Fi devices
• e.g. Chromecast, Roku, printers, phones, computers, tablets, etc…
• The PAN follows the user across property• Allows access to all devices from anywhere with coverage
• No need to re-authenticate connections
• No bandwidth limitations between devices in the PAN
PAN Account Screen
Thank you!Next:
Dinner and Exploring Saratoga
Shop and explore all that downtown Saratoga has to offer
Dinner on the porch of Maestro’s at the Van Dam
Cocktails: 6:00 PM
Dinner: 7:00 PM
Address: 353 Broadway