5 Steps to become THE E-Commerce of the future! Asier Fernández E-Commerce Business Technologist

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“Shopping is not a utilitarian function, but instead a

process of discovery. Think of a time you visited a

store and found something wonderful, something

unexpected. You don’t have to give that up in order to

shop online.”

~ Hiroshi Mikitani, CEO, Rakuten ~

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Step 1 - From Transaction to Inspiration

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38% of consumers said finding

‘inspiration’ was the main

reason to shop on the high

street compared to 20% who

go online

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Inspirational content

interspersed with

merchandising and

selling

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Step 2 - From Static Shelf to Agile Digital Aisle

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More than 1/3 of retailers

do not invest in expertise

to capitalize on

personalization and

merchandising

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Waitrose

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ASOS Products River Island

Products

River Island

Products

ASOS Products

Warehouse

Products

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Step 3 - From eCommerce to MeCommerce

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73% of consumers

prefer to do business

with brands who use

personal information

to make their

experience more

relevant

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Accessing Data is Different to Harnessing Data

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Step 4 - From Local to Global

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You need 20 languages to reach

80% of the online population

Language is crucial, but it’s just

one step of the way

International markets are key to the

success of your business

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Step 5 - From Manual to Predictive

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Transition to Predictive Technologies Influences CLV

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SDL’s mission is to help you transform and optimize the digital customer experience

…From Transaction to Inspiration

…From Static Shelf to Agile Digital Aisle

…From eCommerce to MeCommerce

…From Local to Global

…From Manual to Predictive

Thank You!