Mark Serratore2016 Portfolio

York Revolution

Index• Team Facebook Posts (3-4)• Sponsored Facebook Posts (5-6 )• Facebook Results (7)• Web Headers (8-9)• April Fool’s Coverage (10)• Additional Work (11)

Team Facebook PostsEngaging and attractive images used in Facebook posts.

Sponsored Facebook PostsIncorporating sponsor logos into Facebook posts.

Facebook ResultsConsistently a top performer in page engagement despite being in lower half of the league

in page likes.

Web HeadersGraphics used for the header image on the Revolution website.

April Fool’s CoverageI came up with a joke hat the team would wear on Sundays. Images and press releases

went out, publicity followed.

Additional Work• I overhauled the Revolution Wikipedia page, editing old content and adding seven new

sections, making more information available to anyone who may be curious about the team.

• Oversaw the team’s Game Day publication, including content, layout, and printer submission.

• Wrote press releases, articles, radio spots, web and social media posts, and email newsletter content.

• Managed and trained a team of 12 promotion team members and an intern.

• Planned, organized, and executed theme nights like Christmas in July.

• Booked entertainment talent and national anthem singers.

• Managed donation requests and mascot appearances.