2018 NATIVE ADVERTISING TECHNOLOGY LANDSCAPE · Native Sales Enablement (CRM for Publishers) Live...

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Native Sales Enablement (CRM for Publishers)

Live Streaming (For Publishers)

B2B Lead Generation

Augmented / Virtual reality

Dating Apps & GIFs

2018 NATIVE ADVERTISING TECHNOLOGY LANDSCAPE

@NativeInstitutewww.NativeAdvertisingInstitute.com

Programmatic/Networks/SSPs/Exchanges/Platforms

Video Only

Mobile Programmatic/Networks/SSPs/Exchanges/SDKs

DSPs / Managed Services Technology

Mobile DSPs

Email

Social Media

Social Media Native Ad Management

Messaging Apps

Content Management (For Publishers)

Native Advertising Spy Tools

Attribution and Analytics

Blockchain for Native

Audio

Infl uencer Advertising

In-Game

Sponsored Content Marketplaces

Anti Ad Blocking (For Publishers)

Content Discovery Optimization

E-tail & Ecommerce