2019 Talent Acquisition: Early Findings

Madeline Laurano

Founder and Principal Analyst

Aptitude Research

Research Methodology

• Topics: Talent Acquisition, Internal Mobility, Engagement

• Responses: 250 Qualified Responses

• Job Titles: HR and Talent Acquisition Director Level and Above

• Company Sizes: SMB (250-999ees)=13%; Midmarket (1000-

4999ees) =41%; Enterprise (10,000ees+) = 46%

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

Current State of Talent

Acquisition

Top Challenges6

7%

26

%

24

%

22

%

22

%

20

%

COMPET IN G FOR T ALEN T ACROS S

IN D U S T RIES

S CHEDU LIN G IN T ERV IEWS IN

A MORE EFFECT IV E W AY

DEV ELOPIN G A T OT AL T ALEN T

S T RAT EGY

MEET IN G HIRIN G

MAN AGER'S E X PE C T AT IONS

MEAS U RIN G QU ALIT Y OF

HIRE

IMPROV IN G T HE CAN DIDAT E EX PERIEN CE

In 2017 and 2018, 0ver 60% of

companies stated that improving the

candidate experience was their top

priority.

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

Competing for Talent

1 in 2 companies state that engineering roles are the hardest to fill across all industries.

41% of companies are eliminating degree requirements for some roles.

Only 1 in 5 companies have a dedicated role for the candidate experience.

1 in 3 companies have stopped screening for every role at their organization.

Fast Facts

60% of companies have dedicated

schedulers on their Talent Acquisition

teams.

66% of hiring managers block off

their calendars making scheduling

interviews a challenge.

Strategies for Reducing

Unconscious Bias4

7%

40

%

37

%

31

%

22

%

12

%

8%

U S E D I V E R S IT Y

A N D I N C L U S I ON S O L U T I O NS

T R A I N R E C R U IT ER S A N D HI R I N G M A N A G E RS

U S E B I A S -FR E E J O B

DE S C R I PT IO NS

U S E D & I S T A T E M E NT O N C A R E E R

S I T E S

C R E A T E A C O N S I ST EN T I N T E R V I EW

P R O C E SS

U S E A I S O LU T I O NS

U S E B L I N D E D R E S U M ES

90% of companies are

concerned with reducing

unconscious bias in their

organization.

Fast Fact

1 in 2 companies believe that

candidates make the decision to

join an organization before or

during the apply process.

Candidate

Communication

Candidate Communication

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

53%51%

32%30%

24%

42%

11%

21%

39% 38%34%

21%

0%

10%

20%

30%

40%

50%

60%

Company information

is made available

Single point of

contact for

communication

Transparency on

applicant status

Mobile apply

2017

2018

2019

Companies are better at

making information available

but not at communicating.

Most Recent Communication

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

46%

26%

13%

3% 10%

Sales

Email

Phone

Text

Bot

Video

Question: What

was your last tool

you used to

communicate

with a candidate.

Most Effective Communication

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

44%40%

32% 30%

70%

60%55%

69%

90%

60%

40% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Time to Fill Quality of Hire Conversion Rates First Year Retention

Chart Title

Email Text Bot

What metrics improved for companies

using the following as their primary form

of communication?

Fast Facts

Companies using text or bots were 2X more likely

to fill positions within 2 weeks.

74% of companies using text to communicate

believe candidates make the decision to join

their company before they apply compared to

only 20% of companies that rely on email.

Talent Acquisition

Technology

Top Areas of Tech Investment

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

AutomationJob

matching/AI

Campus Recruiting Solutions

AssessmentsRecruitment

Marketing/CRM

Top Areas of Replacement in 2019

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

32%

28%27%

25%

CRM Assessment ATS Background

Screening

Companies Replacing RMP/CRM

76% of Enterprise companies are using or planning to use a CRM

this year. Why do some companies replace their provider?

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

59%56%

40%37%

0%

10%

20%

30%

40%

50%

60%

70%

Capabilities Price Services Customer Support

Fast Fact

Only 2% of companies

are using all of the functionality in

their Recruitment Marketing

Platform/CRM

Fast Fact

36% of companies are considering

game-based assessments this

year

Current State of AI

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

38%

24%

18%

23%

11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Clear

Understanding

of AI

We have the

necessary data

from AI solutions

We use third-

party AI

solutions

We are

increasing our

AI investment

We are

concerned AI

will replace the

role of the

recruiter

Only 4% of companies are

using AI in every stage of

Talent Acquisition.

Supporting Technology

2019 Aptitude Research www.aptituderesearch.com @AptitudeHCM

30%

27%

15%

23%

14%

0%

5%

10%

15%

20%

25%

30%

35%

Internal

resources

Third-party

consultants

RPO provider Technology

provider

Don't know

Fast Fact

Only 10% of companies believe

that an RFP is critical in making

decisions around technology

providers

Madeline Laurano

madeline@aptituderp.com

Founder

Aptitude Research

@AptitudeHCM

www.aptituderesearch.com