Post on 13-Oct-2020
transcript
Brand Book
2 Brand Guidelines 2019
Brand Guidelines 2019 3
OUR IDENTITY
Primary Logo 8 Clear Space 10 Color Variations 12 Brand Violations 14 Placement 16 Co-branding 18 Secondary Logo 22 Clear Space 24 Color Variations 26 Brand Violations 28 Placement 30 Colors 34
Typography 38
4 Brand Guidelines 2019
OUR IDENTITY
Brand Guidelines 2019 5
OUR IDENTITY
6 Brand Guidelines 2019
Primary Logo
Brand Guidelines 2019 7
Primary Logo
8 Brand Guidelines 2019
This is the primary logotype for CPAR. It symbolizes the service area of our organization, as well as our reliability and modern approach.
Minimum Size
The smallest the primary logo should be represented in print is 2.125” (two and 1/8th inches) wide and in digital 204px wide.
Primary Logo
Brand Guidelines 2019 9
Minimum:Print: 2.125”
Digital: 204px
10 Brand Guidelines 2019
In order to maintain the integrity of our logo, it is important that no other logos, type or graphic elements infringe on its space.
Clear Space
Brand Guidelines 2019 11
X
1/2 X
1/2 X
12 Brand Guidelines 2019
Full ColorIn order to maintain the integrity of the identity, please use the approved color variations in which the logo can be used.
Color Variations
Brand Guidelines 2019 13
Single Color: Black White on “Blue Indigo“
White on BlackGrayscale
14 Brand Guidelines 2019
Do not change the color of the logo.
Do not distort or skew the logo.
Do not rotate the logo.
Do not use a pattern or texture overlay.
In order to maintain the integrity of the brand image and identity, never alter or use anything but the approved logo.
Brand Violations
Brand Guidelines 2019 15
Do not use an outlined version of the logo.
Do not place the logo on a busy background.
Do not change size or shape of any elements.
Do not refl ect the logo.
Do not change the fonts.
Do not use any element of the logo alone.
Do not change the position of the tagline.
Do not use the obsolete CPAR logo.
®
Central Panhandle Association of Realtors®
®
16 Brand Guidelines 2019
Placement of the logo is vital to the visual identity of the brand, thus it is important that the logo is not placed in areas that infringe on other graphic elements.
Of course, there are a few instances where the logo may need to be placed outside the approved placement areas. In these situations, please contact CPAR before proceeding.
Note: All approved placements respect the clear space and minimum size requirements.
PlacementCenter
Brand Guidelines 2019 17
Upper Left Corner Lower Right Corner
18 Brand Guidelines 2019
Logo placement conveys brand dominance. The dominant brand logo should always be placed to the left or on top. Please follow the clear space and minimum size requirements.
Please contact CPAR before proceeding for lock up approval.
Here are the major notes to follow:
• Follow all the rules in the brand book.
• Whenever possible CPAR’s logo should be placed as the primary logo. This means on top or to the left.
• The co-branding logos should always be optically equal sizes.
• The secondary CPAR logo should never be used for co-branding.
Co-Branding
Brand Guidelines 2019 19
20 Brand Guidelines 2019
Secondary Logo
Brand Guidelines 2019 21
Secondary Logo
22 Brand Guidelines 2019
The CPAR logo without the tagline can be used in situations when the logo must be displayed in a smaller size.
Minimum Size
The smallest the secondary logo should be represented in print is 1.0” (one inch) wide and in digital 96px wide.
Secondary Logo
Brand Guidelines 2019 23
Minimum:Print: 1.0”
Digital: 96px
24 Brand Guidelines 2019
In order to maintain the integrity of our logo, it is important that no other logos, type or graphic elements infringe on its space.
Clear Space
Brand Guidelines 2019 25
X
1/2 X
1/2 X
26 Brand Guidelines 2019
Full Color
Single Color: Black
In order to maintain the integrity of the identity, please use the approved color variations in which the logo can be used.
Color Variations
Brand Guidelines 2019 27
Grayscale
White on Black
White on “Blue Indigo”
28 Brand Guidelines 2019
Do not change the color of the logo.
Do not distort or skew the logo.
Do not rotate the logo.
Do not use a pattern or texture overlay.
In order to maintain the integrity of the brand image and identity, never alter or use anything but the approved logo.
Brand Violations
Brand Guidelines 2019 29
Do not use an outlined version of the logo.
Do not place the logo on a busy background.
Do not change size or shape of any elements.
Do not reflect the logo. Do not use any element of the logo alone.
®
30 Brand Guidelines 2019
Placement of the logo is vital to the visual identity of the brand, thus it is important that the logo is not placed in areas that infringe on other graphic elements.
Of course, there are a few instances where the logo may need to be placed outside the approved placement areas. In these situations, please contact CPAR before proceeding.
Note: All approved placements respect the clear space and minimum size requirements.
PlacementCenter
Brand Guidelines 2019 31
Upper Left Corner Lower Right Corner
32 Brand Guidelines 2019
Colors
Brand Guidelines 2019 33
Colors
34 Brand Guidelines 2019
HSB: 214° / 49% / 40%RGB: 52 / 73 / 104CMYK: 86% / 71% / 37% / 23%HEX: # 344968
Blue Indigo
Brand Guidelines 2019 35
HSB: 173° / 98% / 69%RGB: 3 / 177 / 160CMYK: 77% / 4% / 46% / 0%HEX: # 03B1A0
Turquoise
36 Brand Guidelines 2019
Typography
Brand Guidelines 2019 37
Typography
38 Brand Guidelines 2019
AaThe primary typeface for headings and titles for CPAR is Gotham. CPAR utilizes all weights in this font family.This is a websafe font and is used in both digital and print media.
Gotham
Brand Guidelines 2019 39
BbThe secondary typeface for body copy for CPAR is Open Sans. CPAR utilizes all weights in this font family. This is a websafe Google font and is used in both digital and print media.
Open Sans
centralpanhandlemls.com | p: 850.763.80783009 Hwy 77, Suite L
Panama City, Florida 32405Have questions? Call or email us at frontdesk@cpaor.org