Post on 26-Jul-2020
transcript
2020 Media Kit
Page 2 Central Coast TRVLR Media Kit
Reach Your Market ................... 3Meet Your Budget ..................... 3Our Publication Area ............ 4-5Ad Sizes & Publication Dates .. 6Printer Specs ............................. 7
CONTENTS:• COUNTIES OF •
MONTEREY SAN LUIS OBISPO SANTA BARBARA
VENTURA
MASSIVE COVERAGE35,000 PRINTED QUARTERLY • 140,000 ANNUAL
SPRING • SUMMER • WINTER • AUTUMN
HUNDREDS OF HIGH TRAFFIC LOCATIONS
FROM NAPA TO MALIBUCENTRALCOASTTRVLR.COM
YOUR PASSPORT TO PARADISE
centralcoasttrvlr.com(805) 466-2585
ads@centralcoasttrvlr.com
Summer 2020 Autumn 2020 Winter 2020
Central Coast TRVLR Media Kit Page 3
REACH YOUR MARKET!• 35,000 copies distributed quarterly
• Thousands mailed to high-income homes in CA
• Spring | Summer | Autumn | Winter
• Delivered to hotels, visitor hotspots, and university areas between Napa and Malibu
Now including Vino Magazine
A decade of regional wine coverage now finds home in a special section in Central Coast TRVLR.
MEET YOUR BUDGET!Full Page ............... $425 per month*
• Regular price for one issue $1595
Half Page ............... $245 per month*
• Regular price for one issue $925
Quarter Page ........ $125 per month*
• Regular price for one issue $475
... and more sizes and options see page 6
*Discount pricing reflects monthly agreement on autopay
Page 4 Central Coast TRVLR Media Kit
SAN SIMEON
CAMBRIA
RAGGED POINT
PLASKETT
BIG SUR
MONTEREY
LAKENACIMIENTO
PASO ROBLESTEMPLETONATASCADERO
SAN LUISOBISPO
MORRO BAY
PISMO BEACH
SANTA MARIA
LOMPOC
ORCUTT
POZO
LOS OLIVOSSOLVANG
LAKECACHUMAGAVIOTA
SANTA BARBARA
OJAI
VENTURA
OXNARD
THE GREATPACIFIC OCEAN
PFEIFFER BIGSUR STATE PARK
LOS PADRESNATIONAL FOREST
CHANNELISLANDS
NATIONAL PARK
SANTA ROSAISLAND
0 25
MILES
50
Central Coast TRVLR Media Kit Page 5
COVERING 300+ MILESWith 300 miles between the Monterey Bay and Point Mugu, the Central Coast of California boasts some of
the most amazing destinations ever assembled.
Central Coast TRVLR hails from the beautiful Paso Robles wine region as the premier travel companion
born from the geographic center of California adventure, and home of the California Mid-State Fair.
TRVLR is the only publication that connects the best destinations in California, from Big Sur, Solvang, San Simeon, 17 Mile Drive, Morro Bay, and Santa
Ynez Valley — and can be found nearly everywhere between Napa Valley and Malibu.
QUANTITY
QUALITY
140,000 annual copies & hundreds of locations in dozens of California’s best coastal and valley cities,
TRVLR covers California’s Central Coast, and mails to thousands of homes valued over $1M.
We put TRVLR within reach of your next guest, customer, fan, or visitor. Don’t miss them.
At 6.75x10 inches, Central Coast TRVLR is ideal to keep handy in the car, on foot, or in the handbag.
With high-quality print, paper, and content, Central Coast TRVLR is the publication travelers look for, and each edition is a keepsake. Call today to get in
our next issue of TRVLR — 805-466-2585.
Page 6 Central Coast TRVLR Media Kit
TRVLR+VINO AD SIZES
PUBLICATION DATES
Seven options provide for all your marketing needs Get 10% off for 2X, or 25% off for 4X annually
AD SIZESFull Page + Ed
Full Page2/3 Page1/2 Page1/3 Page1/4 Page
Business Spotlight
1X$2275$1595$1195$925$575$475$795
2XN/A
$1435$1075$835$520$430N/A
4XN/A
$1195$895$695$430$355N/A
4X-12/mo*N/A
$425/mo$315/mo$245/mo$150/mo$125/mo
N/A
SPRING Delivered March • Ad Order Deadline Feb. 10SUMMER Delivered June • Ad Order Deadline May 10AUTUMN Delivered Sept. • Ad Order Deadline Aug. 10WINTER Delivered Dec. • Ad Order Deadline Nov. 10
*Price reflects 12-month payments on autopay agreement
UNITS IN INCHES
FULL PAGE ..6.75 x 102/3 ...............6.125 x 6.21/2 .........6.125 x 4.56251/3 ..................6.125 x 31/4 ................3 x 4.5625
SIZE ... Width x Height
MODULAR SIZES
FULL PAGE ..6.75 x 102/3 .................6.25 x 6.21/2 .............6.25 x 4.6251/3 ....................6.25 x 31/4 .........3.0625 x 4.625
SIZE ... Width x Height1/4
1/2
2/3
1/3
Central Coast TRVLR Media Kit Page 7
PRINTER SPECS
CALL OR EMAIL TODAY
Printing: Heatset Offset — US Web Coated (SWOP) v2Binding: Perfect Bound
Paper: 100lb Matte Cover, 60lb Matte Text
DIMENSIONS, TRIMS, BLEEDS, AND COLORS:Dimensions: All dimensions are inches Trim: 6.75 x 10 | Bleed: 7.25 x 10.5 | Safe Area: 6.25 x 9.5 CMYK process: No PMS, RGB or Spot Colors allowed. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 280 percent, with no more than one solid color. Note: exceeding 280 percent ink density may affect print quality or color matching.
ACCEPTABLE FILE FORMAT:PDF: PDF/X Acrobat 5.0 Version 1.4 or higher with CMYK images between 200–400 ppi at 100% of final image size used. No printer, crop, trim, bleed or registration marks. No bleed on ads less than full page.
FONTS:Package and submit, embedded, or outline all fonts.Note: *Corrections made to submitted files will be billed to advertisers at our Design Fee rates.
AD DESIGN & APPROVAL: Our contracted designers are fluent in design to our specs. Provide your ad consultant with direction, high-resolution materials, and let our experts make you an ad that works.
DESIGN FEES: Contract graphic design fees for new designs are 10% of reserved ad size. Monthly updates to ads will be billed at 5% of ad rate.IMPORTANT: Ad Approval is due three weeks prior to our Delivery dates. If not approved by that date, the latest direction will be relied on as ‘advertiser-approved’ and set for print.
805-466-2585 | ADS@CENTRALCOASTTRVLR.COMCENTRALCOASTTRVLR.COM
After a decade serving the Paso Robles wine region, Vino Magazine joins forces with Central Coast
TRVLR to bring the best of the Central Coast wine region to TRVLR and the largest geographical
distribution of a Central Coast publication.
Now covering the U.S. best wine regions
Napa/Sonoma • Carmel Valley • Paso Robles San Luis Obispo • Santa Ynez • Santa Barbara
TRVLR+VINO = The Central Coast’s best magazine.
centralcoasttrvlr.com | 805-466-2585