21st Century Recruiting Tactics

Stephanie WaltersBlueTopMarketing.com

Why Pay Attention to LinkedIn

• 111+ million in just the USA

• Over 39 million students and recent college graduates

Today’s Agenda

Top 10 Strategies To Market Yourself and Your Company

LinkedIn for Recruiters

It’s Time To Stand OutEnhance Your Profile & Company Page

5 Steps To A Great Profile

•Does your profile reflect your own success?•Does it stand up to the same level of measurement you have for candidates?

1. Craft A Killer Opening2. Add Media – Video,

Pictures, Blogs3. Update Your

Certifications4. Add Your Volunteer

Activities5. Make Your Updates

Interactive

5 Steps To A Great Profile

Make sure your personal profile is complete!

Tips for optimizing your profile

Strong headline

Professional picture

Publish content of your own

Use keywords you want to identify with

Connect with as many people as possible

Benefits of posting regularly

Appear in LinkedIn Network Updates

Stay top of mind

Position as a source of good info

Others take notice and connect

What kind of content to share?

Articles you’ve written

Company news

Industry news

Events, meetings, webinars, etc.

Tips for updating

Add the LinkedIn share button to browser

Publish on your website, then share

Include a catchy image

Include keywords

4 Steps To Amp Up Your Company Page

•This is the 1st impression for the company•Does your company page reflect it’s mission, vision and values?•Does it tell your story?

4 Steps To Amp Up Your Company Page

1. Use Video and Other Media

2. Grow Your Followers

3. Engage through Targeted Status Updates

4. Extend Reach through Sponsored Content

What is a company page:

1Site Navigation

2Site Image

3Company Posts

4

Friends & Colleagues

Why do you need one?

Tell your company’s story

Highlight your products and services

Engage with followers

Share career opportunities

It’s Time To Find TalentSourcing Candidates In The 21st Century

~ THE PASSIVES ~

45%

15%

15%

25%

Candidates

Open To DiscussLooking, Personal NetworkCompletely SatisfiedActively Looking

Great Source: The Passives

5 Steps To Finding The Passives

5 Steps To Finding the Passives

1. Test the Waters2. Master Boolean

Search3. Contact Through

InMail4. Manage Process5. Measure, Measure,

Measure

Boolean Search

• “ “ – for exact phrase• NOT – to exclude a term• AND – include 2+ terms• OR – include at least 1 term• ( ) – for complex searches

Boolean Search Tips

Let’s Post That Opportunity

And Let LinkedIn Do Most Of The Work!

3 Steps For Successful Job Posting

•277mil members can see your job posting•50% of all applicants discover your posting through the ‘Jobs You May Be Interested In’ module

3 Steps For Successful Job Posting

1. Craft a killer job description

2. Post & Promote to the right candidates

3. Measure Performance

Key Takeaways

LinkedIn is an easy and cost effective way to…

Expand your reach

Brand yourself and your company

Engage your prospects and customers

Network with key influencers in your industry

LinkedIn for Recruiters

Recruiter Homepage

• Organized similar to LinkedIn main page

Notifications

• Available through the Flag– New Job

Applications– New Results for

Saved Searches– Completed Hiring

Manager Review– Completed Bulk

Resume Upload

Smart To-Do List

• To-Do items that connect with a profile, project or job.

Search

• Drop-down provides instant access to your saved searches and search history

Activity Feed & Updates• Below Search

Bar• Provides urgent

items to start your day

• Activity can be based on your activity or the team’s activity

Relevant Candidate Suggestions

• Based on prior activity on the platform

• More used, the better the suggestions

• Provides better focus, time and energy

7 Tips To LinkedIn Recruiting

Search for candidates that work/worked at companies that have similar skills and experience

Use Inmail to reach out to your network to request assistance in finding qualified canidates

Always post positions on your company page.Use Advanced People Search to find people

within a geographic radius with the skills, education and experience you need.

7 Tips To LinkedIn Recruiting

Join industry and skill-based LinkedIn Groups. Participate and really pay attention to those starting and participating in the discussions.

Pay attention to LinkedIn behavior that signals that a person may be recruitable. (Looking at your profile, sudden status updates, etc.)

Ensure that your own profile is complete and up-to-date.

Stephanie WaltersPresident/CEO. Strategist.

Mentor. Speaker

Social Media MarketingHands-On Training from

Classroom to Webinars, to Workshops

swalters@bluetopmarketing.com

Blue Top Marketing, Inc.430 E 162nd St, #359

South Holland, Il 60473708-808-0258

Let’s Connect:

Tw: @blutopmarketingFB: /bluetopmarketing

Source: LinkedIn Essentials: The Modern Recruiters Guide