WORDPRESS SEO:WORDPRESS SEO:How to Get Your BlogRanked in GoogleHow to Get Your BlogRanked in Googlewww.becomeablogger.com

SEOSEOSEARCH ENGINEOPTIMIZATION

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Optimizing your website forranking in the search

engines

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What is

SEO

ULTIMATEGOAL

Deliver the best quality,most relevant content to

the searcher.

Google's

Ultimate

Goal

NEVERNEVERTry to manipulate search

engine rankings.Google’s smarter than you :)

Is your content great?Is your content relevant?Are you giving Google theright information?Is your site an authoritysite?

Are you serving your audienceas best as possible?

OptimizingWordpressOptimizingWordpress

Change your permalinksettings. Include titles in yourURLs

OptimizingWordpressOptimizingWordpress

Choose the right theme.Choose from a trusted developer.Mobile optimized.

OptimizingWordpressOptimizingWordpress

Pay attention to site speed.The faster the better

OptimizingWordpressOptimizingWordpress

Use the “WordPressSEO” plugin by Yoast

Make sure your blog title and meta descriptionare complete.

Title: Name of your blogMeta description: What value does your blogprovide? (include keywords)

OptimizingWordpressOptimizingWordpress

Optimize each post and page:Think from the perspective of the searcherMake sure every piece of content delivers onyour promise.Structure each post for the reader (refer tonext slide).

How do you structure yourposts for your readers?

Use short paragraphs

Break content into

relevant sectionsUse relevant headings

Include relevant images

with appropriatefilenames and alt tags

Link to relevant content

TrackingSEOTrackingSEO

Install Open Google Analytics account

Create Property in Google AnalyticsAdd Tracking code to WordPress:

Available in many theme settingsIf not, use the Google AnalyticsWordPress plugin

Analytics

Add site in

Verify property - multiple methods.Submit a sitemap

Google Search Console

TrackingSEOTrackingSEO

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