Getting a mobile idea to 100000 users

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A little story about me

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We look forward to building your success storyThursday, October 17, 13

40 / 725700 = 0.000055

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$10000

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$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000

Thursday, October 17, 13

• Ideas

• Lean Learning - Hypothesis, experiment, evidence

• Loop

• Growth Hack

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1. Idea

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Great! Let us build and launch it

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Assumption/ Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really

low rates to see if they want to use the service

We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those

people actively continue to use that service

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Focus

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Listen Vs Observe

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How to design great experiments

Smallification

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• http://www.youtube.com/watch?v=cMtnA9oG3Js

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Think BIG but bet small

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Hands on - 5 min

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Assumption/ Hypothesis

Experiment

Evidence

Lean Learning

We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes

The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really

low rates to see if they want to use the service

We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those

people actively continue to use that service

Thursday, October 17, 13

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Prototyping

• fluid UI

• Proto IO

• Omni Graffle

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FEATURES

TIME

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Summary

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Growth Hacks

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Organic Search• Call to action

• Use Rich snippets http://www.google.com/webmasters/tools/richsnippets

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Email marketing

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Create Contentand share

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Blog• Write about why you do it, not just how

• Start a community

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Partner with famous blogs

• Drive traffic

• Up your SEO and ranking on google

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Leech on the leaders• Post in famous forums that are related.

• Do not sound like spam, that will backfire

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Seed users

• Create content yourself and post them on your app. No one wants to go to a empty site with no users

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Complete immersion

• Use the app yourself, everyday. Be the biggest fan of your own product.

• If your app involves other users, ask them how they know the app, what do they like and dislike but do not tell them you are the founder.

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Incentivize virality

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Get on news or tech sites

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Video Sharing

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re-think your video ad

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Remind your users

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Social

Utilities(Speed)

Games(Graphics)

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This is not a Website.

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Thursday, October 17, 13