25 beacon technology transforming retail industry

Post on 18-Dec-2014

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Beacon technology is practically revolutionising the customer retail experience by bringing a whole new dimension of digital interaction between you and your customers. What is iBeacon and why is it better than NFC? iBeacon is, for those who may not know, a version of BLE (Bluetooth Low Energy) software which was introduced by Apple starting version iOS 7. What we have seen in the past couple of months is that a whole new breed of developers and firms are coming with their own version of software to not only collect details of their customers but also proactively guide them in order to develop stronger and lasting relationships with their customers. Technologically, Beacon tags have a reach of 70 meters or so and really beat the NFC (Near Field Communication - which I mentioned in my Fog Computing article sometime back), thereby giving it an edge to maximise its reach. Also its less intrusive since there is no scanning necessary.

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Swirl: Beacon powered retail

platforms

Magnum: Ice Cream Social

Apps

Philips Hue: Illuminated Retail Apps

Philips: Illuminated Personal Shoppers

Apple: Business Location

Service Apps

Trident:Targeted Gum

Promotions

Grolsch:Movie Unlocking

Beer Bottles

VMBeacon: Data

Transmitting Mannequin

Apps

Clorox:Roommate

Privacy Alert Apps

Estimoto:Futuristic ShoppingBeacon

Macy:Interactive

Fashion RetailBeacon

Taxi Magic:Cab Credit

Beacon Beams

ParknShop:Custom

Shopping Map Apps

Melbourne Cricket:

Beacon Pie Promotions

NFL Beacon Network:

Ad-Transmitting Beacons

Apple: Tech Retail Beacon

Airfy:Smart Homes

Beacon

British Airways:Airport

Assistance Beacon

Garage Opener Beacon

Remy Martin:Alcoholic

Beacon App

INDIEGOGO’s Signul:

Automated Personal Beacons

Ifinity:Baterry-less

Beacons

Kia Oval:Beacon-fitted

Cricket Stadiums

Versatile Estimote:Nearable Adhesive Beacons

Automatic:Car Feedback

Beacons

25 Beacons Transforming the Retail Industry

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