Post on 16-May-2018
transcript
25 Online Lead Gen Ideasfor Marketing Your Business 24/7Turn your website into a marketing machine that attracts new business while you sleep.
Your Host: Wendi Webb, MBA Director of Advisor/Client Marketing Programs
Produced by: Devin Kropp, Editorial AssociateApril 2016
Ultimate Goal
Agenda
• What is lead gen?
• Why you need it
• 25 tips, tricks & techniques
• How to get started
• Special offer
Lead:
What is a Lead?
• A consumer with broad potential to become a client• A stranger who indicates interest in you in some way
Lead Generation:
What is Lead Generation?
• The process of attracting and converting strangers and prospects into leads
• Moving leads along the path of eventually buying
Why You Need Lead Gen
Source: Wealthvest 2016
Reason #1: It makes your social media marketing pay off
Why You Need Lead Gen
Source: WealthManagement.com 2015 Advisor Benchmarking Trend Report
Reason #2: It turns your website into a marketing machine
Why You Need Lead Gen
Reason #3: Your prospects are checking you out online
Source: Hinge 2015
Source: Marketing Sherpa 2016
1. Provide a good reason to visit your website2. Capture their names3. Nurture the leads4. Set appointment
Lead Gen Process
Visits websites
Signs up for report
Reads drip emails
Sets appointment
Process:
25 Lead Gen Tips, Tricks & Techniques
For prospecting while you sleep
Produce a Lead Magnet
Data Cards
Directories
Checklists
Case Studies
Videos
E-Books
Articles
White Papers
#1
Podcasts
Market Updates
EducationalEmails
Sprinkle Sign-up Forms all over your website#2
Register with Google My Business#3
To build your local listing: Go to www.google.com/business
Yelp
Yahoo Local
Register With Local Online Directories
Yellow Pages
#4
Source: Local Search Association 2015
Host weekly talks on Periscope#5
Source: Kitces.com or #OfficeHours with @MichaelKitces (on Periscope)
Source: #CreditChat with @Experian (on Periscope)
Survey Clients & Prospects once a year
Source: Cetera "What Do Clients Really Think?"
#6
Source: Survey Monkey
Publish an Instant Article on Facebook#7
Add Popups to your website#8
Popover
Notification Bar
Slide In
Source: LinkedIn Sales Navigator
Open a LinkedIn Sales Navigator Account#9
Offer LinkedIn Sponsored Updates
Sponsored Update
Landing Page
#10
Send Sponsored InMails on LinkedIn#11
Try LinkedIn Account Targeting#12
Set up a Google AdWords account#13
Source: Google
Add 200 Words of SEO to home page#14
Optimize your Keyword Strategy#15
Source: Google AdWords
Optimize for Mobile
Test your mobile optimization at: www.google.com/webmasters/tools/mobile-friendly/
#16
Beef up your About Us Page#17
Seconds Spent Per
Web Page
Home: 15-25
Services: 30-45
About Us: 120
Add Share Buttons to emails & website#18
Optimize your Contact Us Page#19
Offer Welcome & Explainer Videos#20
Source: Video in the C-Suite, Forbes
Sprinkle CTAs throughout website#21
#22 Develop a Lead Nurturing Process
Advisor/Client Monthly Touch Campaign
Create Facebook Ads#23
Link to COI & Community websites#24
Promote your website#25
Build Your Lead Gen System
Develop lead magnet(s) Build the opt-in offer Craft call-to-action(s) Design opt-in form(s) Optimize About Us & Contact pages Adopt easy SEO tactics Set up incoming & outgoing links Promote website
Join AC
• What a good lead gen process looks like
• Benefits
• Identifying target markets
• Keyword Research
• Lead gen goals
• Create your lead magnet
• Build landing pages
• Add lightbox & pop-ups
• Create CTAs
• Lead nurturing
• SEO Optimization
• Analytics
• Traffic generation
• Advanced topics
Offer
Quarterly Membership: $297
Sign Up for a Demo
(Must enroll by May 11th)
1st Webinar: "4 Campaigns for Generating Referrals This Summer" on May 12th
Coming Up
Annual A/C Marketing Program Quarterly A/C Marketing Program
$297 for the quarter
$997 for the year
Get Your Lead Gen On!
May 12 June 2June 9
June 16
July 14 July 28
Sign up for a free demo at www.horsesmouth.com/advisorclient& join us for a quarter of high-impact marketing campaigns: