2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

transcript

E-commerce Rise and

Opportunity in Indonesia

@antonnyliem

Investments

Indonesia is the largest country in SEA.

More than 30 percent of the population.

Too BIG to ignore.

Source: Wikipedia as of May 2012

Internet population isThe LARGEST.

Source: Internet World Stat as of May 2012

Internet penetration still BELOW potential.

Source: Internet World Stat as of May 2012

33 provinces, more than 13,000 islands, LOGISTIC nightmare (and opportunity)

While Mobile penetration is very high and more people are connected to the internet through mobile, mobile commerce is yet to take off.

The main reason being is the lack of good solution for mobile payments.

E-wallet solution from operators are not ideal for e-commerce players, especially for startups.

Credit card penetration is still very low, with high level of fraud. iPhone is also not widely adapted. So Square might have hard time here.

Jumio on the other hand, straight forward and more secure, might have better chance.

@antonnyliemMindtalk: @smutz

Images credit: Shutterstock

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