Second Screen, Integrating Media and Mobile Apps

www.cemas.mobi Mispicer.com

http://teamone-usa.com/2012/11/the-second-screen-scale/

“When we consider a project, we really study it--not just the surface idea, but everything about it.

And when we go into that new project, we believe in it all the way.

We have confidence in our ability to do it right. And we work hard to do the best possible job“

Walt Disney

Synergy

Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.

The term synergy comes from the Greek word synergia συνέργια from synergos, συνεργός, meaning "working together".

Synergy – The early days

1957

"The Disney Stores promote the consumer products, which promote the [theme] parks which promote the television shows. The television shows promote the company“

Michael Eisner – CEO, Walt Disney Company 1997

About Today’s TalkGoogle Study

2nd Screen - Sequential Usage

2nd Screen – Simultaneous Usage

Lean Back apps

Lean Forward apps

The Future?

A ‘Second screen App’ is an application primarily created to enrich the viewing experience on the First Screen

Wikipedia

http://en.wikipedia.org/wiki/Second_screenThis is a talk about Television

Google Study : “The New Multi Screen World”

August 2012

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

Sequential Usage:A History

Ceefax – Start of the ‘Second Screen’? (Sequential Based)

Advertising

Holidays

Regional

Commercial - Teletext

Simultaneous Usage:Now

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

Second screen device, sometimes also referred to as "companion device", is a term that refers to an additional electronic device that allows a content consumer to interact with the content they are consuming

Wikipedia

http://en.wikipedia.org/wiki/Second_screen

http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

Simultaneous Usage:Lean Back Apps

http://xfactor.itv.com/2013/app/

'The X Factor' fifth judge is you

Simultaneous Usage:Lean Forward Apps

The Avengers Companion app (iPad)

Synched to film playback

J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)

Synched to film playback and standalone (Siri type app)

“When we consider a project, we really study it--not just the surface idea, but everything about it.

And when we go into that new project, we believe in it all the way.

We have confidence in our ability to do it right. And we work hard to do the best possible job“

Walt Disney

Synergy

http://disneysecondscreen.go.com/PiratesOfTheCaribbeanOnStrangerTides/#video

2nd Screen apps :The Future?

Games(and platforms)

Continue game and brand engagement away from the game

iFruit – work on the game on your i device

Wii U (but proprietary 2nd screen)

Future is with standard devices (apple, android) not proprietary

Xbox One and Smart Glass