Post on 18-Jan-2018
description
transcript
3 Business Models Thought Leaders Use for Online Training
Nemo Chu
nemo@bloomfire.com@bloomfire
By the end of this webinar…
You will know the ins and outs of 3 business models:1. Virtual Events• Online Learning Center• Online Community
Virtual Events
5 Hour Webinar $599.99
Grandma's Secret 3-Step Recipe for Paid Webinars3-5 hours to prepare, serves 99
Grandma's Secret 3-Step Recipe for Paid Webinars3-5 hours to prepare, serves 99
Ingredients
GoToWebinar ($99/mo)EventBrite (% cut)Camtasia ($99)Constant Contact ($15/mo)Box.net ($15/mo)
Total$99 up front$129/mo + % cut
Grandma's Secret 3-Step Recipe for Paid Webinars3-5 hours to prepare, serves 99
Ingredients
GoToWebinar ($99/mo)EventBrite (% cut)Camtasia ($99)Constant Contact ($15/mo)Box.net ($15/mo)
Total$99 up front$129/mo + % cut
Step 1
Buy Camtasia and sign up for all the services
Grandma's Secret 3-Step Recipe for Paid Webinars3-5 hours to prepare, serves 99
Ingredients
GoToWebinar ($99/mo)EventBrite (% cut)Camtasia ($99)Constant Contact ($15/mo)Box.net ($15/mo)
Total$99 up front$129/mo + % cut
Step 2
Create a test webinar with GoToWebinar (record it with Camtasia).
Create a test event with EventBrite. Link to GoToWebinar sign-up
Upload your Camtasia recording to Box.net
Embed link to recording in a Constant Contact email
Grandma's Secret 3-Step Recipe for Paid Webinars3-5 hours to prepare, serves 99
Ingredients
GoToWebinar ($99/mo)EventBrite (% cut)Camtasia ($99)Constant Contact ($15/mo)Box.net ($15/mo)
Total$99 up front$129/mo + % cut
Step 3
Pretend to be a buyer and walk through the registration process with another email address that you have.
Tweak. Then launch.
Online Learning Center
$25/mo $37.50/mo
100,000s of new subscribers every year
Grandma's Secret 1-Step Recipe for a Lynda.com Clone100+ hours to prepare, serves unlimited
Grandma's Secret 1-Step Recipe for a Lynda.com Clone100+ hours to prepare, serves unlimited
$1,000s + 100s of hours = Lynda.com
Grandma's Secret 1-Step Recipe for a Lynda.com Clone100+ hours to prepare, serves unlimited
Payment gatewayShopping cartMembership management scriptPassword-protection scriptSubscription management scriptContent management systemWebsite hostingCamtasiaContent delivery networkVideo player
Online Community
$15-35/mo
1000+ Members
Free
12 Bestselling Marketing BooksSpeaking Tour
Super Content + Super People + Super Frictionless = Value
Super Content + Super People + Super Frictionless = ValueChecklistsFormulasWorksheetseBooksExclusive videosInterviewsSpecial ReportsQ&A
Super Content + Super People + Super Frictionless = ValueGuest expertsIndustry executivesLike-minded professionalsInfluentialMember directoryJob Marketplace
Super Content + Super People + Super Frictionless = ValueAccessible on-the-goEmail alerts
Recap
Virtual Events
$99 up front$129/mo + % cutTech-savvy team
Learning Center
$1,000s up front$100s/mo in feesTech-savvy team
Community
$1,000s up front$10s/mo + % cutTech-savvy team
Virtual Events
$99 up front$129/mo + % cutTech-savvy team
Learning Center
$1,000s up front$100s/mo in feesTech-savvy team
Community
$1,000s up front$10s/mo + % cutTech-savvy team
$99/mo all-inclusiveGrandma-friendlyPush-button setup
http://spinweb.bloomfire.com
3 Business Models Thought Leaders Use for Online Training
Nemo Chu
nemo@bloomfire.com@bloomfire
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