Post on 16-Apr-2017
transcript
Creative Briefs To Fuel Creative Agency Success3
Creative briefs are a critical part of design project best practices There’s no debate about that.
But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates
But first…
Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
Creative briefs are a critical part of design project best practices There’s no debate about that.
But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates
But first…To simplify
your agency life, I’ll be sharing
3 brief templates But first…
Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
My name is Chris. I’m President and CEO at Function Point, and when I’m not in the office, I’m shredding some mountain pow!
Hi!
Now,let’s get to those briefs templates
so you can get to
more bright ideas
1The Classic(a.k.a. the dark roast cup of joe)
facts and views required for the scope of the job
Covers:
• definition of audience segmentation• input of key messaging by segment • insights around broader competitive market
this enables:
2Intake Form
The Classic+(a.k.a. the latte, no foam)
• everything in The Classic• required assets,
style guides, examples of old work
Covers:
This allows clients to start the briefing process by:
• initiating work• transferring
relevant files to the creative department
3The Strategic(a.k.a. venti low fat no whip iced cap)
• overview of the client’s operating reality • requirements for
developing a broader brand strategy
Covers:
• competitive landscape• innovation• regulation• product• agency culture
Asks questions about:
Get these 3 free creative brief templates
streamline processes simplify collaboration centralize information get real-time business data
Visit functionpoint.com to learn what fp. can do for your agency