Where Which type of Event Presentation

works for different meetings and championships?

Janne Åkerblom, SWE

Questions 1. Announcer?

2. OB-van visit?

3. DJ/music?

Where?

Which type of Event Presentation

works for different meetings

and championships?

Today: Different competitions

The importance of entertainment

European Championships Cross country races Road races / mountain races

European Cup 10 000m European Team Championships Winter throwing

Race Walking Youth/Junior Championships Indoor competitions

First of all: Event presentation can make any competition better, more interesting

and more understandable

Janne Åkerblom Event presentation

Manager

Consultant and lecturer in event presentation

Announcer

Agency leader and part-owner in an ad agency

9

Experience DN Galan Diamond League

(1997–2011)

XL-galan (indoor, 1997–2012)

SWE–FIN (1997–2012)

European Team Championships

2011

European Championships 2006

European Indoor Championships 2013

Swedish Championships

European Athletics

IAAF

Diamond League

World Championships in Osaka 2007

DN Galan Diamond League

(1997–2011)

XL-galan (indoor, 1997–2012)

SWE–FIN (1997–2012)

European Team Championships

2011

European Championships 2006

European Indoor Championships 2013

Swedish Championships

European Athletics

IAAF

Diamond League

World Championships in Osaka 2007

My aim is to make athletics

into the most entertaining sport – whatsoever

9 different competitions

Every competition

is unique

European Indoor Championships

Type: Championship

Arena: Indoor

EP-area: Under the roof

Days: 1+3

Announcers: 3+1

Languages: English + Swedish

Screens: 1x4+3

Music: Custum made music and sound effects

Mascot: -

Victory Ceremonies: Yes – in special VC-slots – in the Göteborg Exhibition Hall

TV: Yes

Own camera: Yes

Com. radios: 12 channels

Opening/closing: Yes

Pre show: Yes

Per Crona, Katharine Merry, Christian Olsson Announcer position Håkan Lidbo Victory Ceremonies in a special area

Swedish Championships

Swedish Championships

Type: Championship

Arena: half filled

EP-area: At the stand

Days: 1+2,5

Announcers: 2+1

Languages: Swedish

Screens: 1

Music: Rock-theme

Mascot: Yes

Victory Ceremonies: Yes – at the arena

TV: Yes

Own camera: No

Com. radios: 6 channels / 23 com. radios

Opening/closing: Yes (opening)

Pre show: Yes, 15–20 minutes

IAAF Diamond League

IAAF Diamond League Doha

Type: 1 day gala

Arena: Fully packed

EP-area On the stand

Days: 1

Announcers: 2

Languages: English and Arabic

Screens: 1

Music: Arabic (event introductions), International (athlete’s introduction)

Mascot: –

Victory Ceremonies: No

TV: Yes

Own camera: No

Com. radios: 3 channels / 10 com. radios

Opening/closing: Yes (opening)

Pre show: No

The largest cross country race in the world

Lidingöloppet

Type: Cross country

Arena/EP-area: 30 km / at the finish-area

Days: 3

Announcers: 15

Languages: Swedish (English)

Screens: 4

Music: Different (target groups)

Mascot: Yes

Victory Ceremonies: Yes

TV: Yes, web

Own camera: 5+2

Com. radios: 3 channels/ 15 com. radios

Opening/closing: No

Pre show: No

LIDINGOLOPPET

The School Olympics

The Lidingö Olympics

Type: School competition

Arena/spectators: Class mates and familiys

EP-area: Close to the photo-finish camera

Days: 1

Announcers: 2

Languages: Swedish

Screens: 0

Music: For the kids – plus the use of school bells

Mascot: Yes

Victory Ceremonies: Yes

TV: No

Own camera: -

Com. radios: 1 channel. 2 comradios

Opening/closing: Yes opening

Pre show: No

The Discipline of the Week

The Discipline of the Week

Type: Club Competition

EP-area: Close to the photo-finish camera

Days: 1–2 hours

Announcers: 1

Languages: Swedish

Screens: 0

Music: Yes (start of the competition, introduction, during races, back ground)

Mascot: No

Victory Ceremonies: No

TV: No

Own camera: -

Com. radios: 2

Opening/closing: No

Pre show: No

The Summer Smile

Type: Youth Competition

EP-area: Close to the photo-finish camera

Days: 1

Announcers: 2

Languages: Swedish

Screens: 0

Music: Yes (theme: Summer songs)

Mascot: Yes

Victory Ceremonies: Yes

TV: No

Own camera: -

Com. radios: 4

Opening/closing: No

Pre show: No

Henrik Hjelt, Swedish comedian

Malmö Games

Type: Indoor Gala

Arena/EP-area: Indoor/?

Days: 1

Announcers: 2+1

Languages: Swedish and English

Screens: Yes

Music: Yes (theme: Fairytale?)

Mascot: No

Victory Ceremonies: Yes

TV: Yes

Own camera: Yes

Com. radios: ?

Opening/closing: No

Pre show: ?

The European Junior Championships

Type: Championship

Arena/EP-area: At the stands

Days: 4

Announcers: 4

Languages: English and Swedish

Screens: 1

Music: Yes (theme: ?????)

Mascot: Yes

Victory Ceremonies: Yes

TV: YEs

Own camera: Probably

Com. radios: ???

Opening/closing: Yes

Pre show: Probably

The European Junior Championships

European music

Swedish music

Eskilstuna music

Sounds of Eskilstuna

Sounds of Eskilstuna Zoo

Every competition

is unique

The kind of event The shape

of the arena The budget

Your ambition The host

broadcaster’s demands

The kind of emotions you want

The numbers of spectators

How innovate you want to be

How familiar the spectators are to

event presentation

Test new ideas in smaller competition

Event presentation: Athletics and Entertainment

Athletics

Athletes Competitions Stadiums

Rules and regulations Tradition Results

Figures and stats Records Medals

Entertainment

Show Emotions Happiness

Excitement Atmosphere Market share

TV-ratings TV-times Sponsors

And once again: Event presentation can make any competition better, more interesting

and more understandable

00000.

Janne Åkerblom

Athletainment

Almvagen 3

181 60 Lidingö SWEDEN

janne@blomquist.se

+46 703 71 69 22

Skype: janneakerblomswe

Twitter:

@JanneAkerblom

LinkedIn:

linkedin.com/pub/janne

akerblom/5/a09/543

FB:

facebook.com/janne.aker

blom

That’s all!

? & !

Hej-hej!

Per Crona, Katharine Merry, Christian Olsson