3 LESSONS FROM

#INBOUND16@NPELLEGRINO19 @GRAYCOLLEEN @MIKEROBERT

ORGANIC = DEAD.

MOBILE FIRST/ONLY.

LEAD W/ VIDEO+VISUAL.YEA YEA YEA, SO YOU KNOW THESE ALREADY, THEY’RE NOT

NECESSARILY NEW, BUT MORE IMPORTANT THAN EVER.

“ORGANIC SOCIALREACH SUCKS.99.9% OF YOUR CONTENT GOES

NOWHERE.@LARRYKIM. FOUNDER WORDSTREAM. TOP COLUMNIST @INC.

TV AND DIGITALARE IN A

DEAD HEATFOR U.S. MEDIA $.

TV VS. DIGITAL AD SPENDING% SHARE

EMARKETER

“WINE ON GOOGLE ADWORDS USED TO

COST 5¢.NOW IT’S $5.

@GARYVEE. CEO OF VAYNERMEDIA.

“INVEST IN PAIDDIGITAL NOW.

BEFORE THE FORTUNE500 SHIFTS THEIR

TV BUDGETS.@GARYVEE.

EX: GE TAKES B2B CONTENT, AND

VISUALLY TELLS A CORP. SOCIAL RESP., INNOVATION STORY.

@GENERALELECTRIC ON INSTAGRAM.