Three Reasons NOBODY READS

YOUR BLOG (And How to Fix Them)

Hello, I’m Tea (aka The Chef)

• 20+ years in marketing

• Author of “Attract & Feed a Hungry Crowd”

• Passionate about food & stories

• Proprietress of StoryBistro.com

• @teasilvestre

First, Make Sure… 1. Your blog addresses a REAL

need in the market place (do your research!)

2. You've done the requisite homework to understand your Ideal Client/Ideal Reader

Reason #1

Not Enough Traffic

You Compete w/ 80+ million blogs In 2012, there were 160+ million blogs in

existence. Today, more than 50% are inactive.

-Wikipedia

It Starts with Your Headline

Okay headline:

Send large files to your friends

Better headline (More Specific): The Absolute Easiest Way to Send Super Large Files

For More, See: http://www.copyblogger.com/headline-hacks-report/

Images Get Attention

Bridge language gaps

Boost shareability

Increase value on social media

Reason #2 Your Design Might Suck

We Eat With Our Eyes First

Does your blog or website…

Look old or outdated?

Have too much going on?

Use compelling images?

Are your posts user-friendly?

Reader Friendly Format

• Simple language • Very specific • Scanable • Shorter is better • Sections • Subheadings • Sentences 6 to 16

words • No jargon!

Reason #3:

Your Writing Might Suck

Traffic Gimmicks Aren’t Enough

You could spend ALL DAY posting and emailing links to your blog. If your writing sucks, your readers …

Won’t Finish Reading

Won’t Share

Won’t Comment

Won’t Turn Into Subscribers

Edit Like a Pro

Write your first draft without edits

Read it out loud and edit

Read it again and edit

Remove any extraneous, flowery words

Get to the point

Read it out loud again

The Power of Emotion

• Emotion = Energy in Motion

• We always buy for

emotional reasons

• Don't ignore the logical - we rationalize with logic

Tell a Story

Even Blog Posts Should Have a Call to Action

Blogging Checklist Does the post fulfill the promise of the

headline?

Is it interesting?

Is it easy to read?

Does it make a point?

Does it tell a story?

Is it relevant to your Ideal Client?

Is there a call to action?

Improve Your Writing Skills

Find or join a blogging group of peers – community support is invaluable!

Give each other feedback

Comment on each other posts

Share each other’s posts

Questions?

• What’s one thing you will implement immediately?

• What did you find unclear or want more examples of?

• Other burning questions?

• Talk to me! @teasilvestre (Twitter)

Join Our Group:

Learn More: http://storybistro.com/five-weeks-better-blog-mastermind-group/